Tag: pricing psychology

EPISODE 200: Why People Buy: Is It You or The Prices?

EPISODE 200: Why People Buy: Is It You or The Prices?

A few weeks ago on Instagram, we received a question that said: “I’ve noticed that several coaching/leadership programs are sharing their pricing on Instagram now, when in the past it was  just their website. What’s the thinking behind this? Is their a price too high to share?” This question was in response to a story that […]

EPISODE 199: Pricing “Premium” Products

EPISODE 199: Pricing “Premium” Products

Recently, we received a DM on Instagram asking us, “what made you guys decide to price GUIDE Culture at a premium price?” This question sort of made us tilt our head, because we honestly believe that GUIDE Culture is fairly priced. Which is why in this episode, Macy and Kat talk about the journey of landing […]