Leaders are readers. That’s a hill we’ll die on here at GUIDE Culture. Reading is one of the most efficient ways to acquire information and we know that leaders need a tool box full of general information to analyze and seize opportunities. In a study done by Anne E. Cunningham, when comparing the knowledge of […]
Have you ever invested in a course, and not gotten the results you wanted? Maybe you followed your uplines playbook to the T and are still struggling to make sales while she’s earning bonus incentives for hers. You have high expectations for what you plan to achieve, and sometimes those expectations aren’t met. What if […]
With millions of users on various social media platforms, it can be difficult to stay interesting. How do you make someone stop scrolling, and better yet – how do you get them to take an action step towards buying from you? Our Creative Director, Courtney is the brains behind the look and feel of all […]
We’ve all heard that in order for people to buy from you they need to know you, like you, and trust you. However, being liked, known, and trusted simply isn’t enough. You may LIKE going to dinner with your friend, and you KNOW she is a good enough person to TRUST to watch your children. […]
Great! You know how to sell. You’ve got a steady stream of income. People listen to you. People buy from you. Congratulations. You’ve unlocked level one of a business! But is it sustainable? Do you see yourself selling the same way in the next 5 or 10 years? If not, why not start selling like […]
If you’re like most people, the thought of giving any kind of presentation makes you weak in the knees. People are staring. Lights are bright. You’re the center of attention. It’s intimidating. But what if I told you there’s a way you can embrace public speaking? You can command your stage with confidence and communicate […]
Have you ever been told you need to “beat the algorithm” or maybe “paid advertising is the only way you’ll be seen”? We know we certainly have! And we bit into that apple a few times, and bit off more than we could chew. Paid ads didn’t work. We spent money with absolutely zero return. […]
We’ve wrapped up our sales period for Cohort 35. It was the most fun launch we’ve had, and dare we say it – the easiest? Considering there were 34 cohorts leading up to this one – that’s a bold statement! As we sat down to debrief what went right and what didn’t during this sales […]
Have you ever done something you truly thought was going to work? Maybe you invested in a program that didn’t give you the ROI you were hoping. Maybe a course you spent your time on didn’t teach what they preached. Or maybe you hired a business coach you just didn’t click with. You feel like […]
When Macy + Kat wrote Persuade for Good, it was written as an overflow of their heart. The impact it’s had on hundreds of lives is a beautiful byproduct of that overflow. This book has led to so many great conversations with not only GUIDE Culture students, but those who have never even heard of […]
