As an entrepreneur or business owner, you’ve probably heard the advice of “just be consistent.”
It seems like that is what all of the experts and gurus are telling you – that if you are consistent and keep showing up then your business will grow.
And while there is a level of truth to that, because yes consistency is important, we have to ask you: is consistency alone enough?
Is consistency all it really takes to get where you want to go? In this episode, Kat is arguing that it is NOT.
And here’s why: think about a plane that takes off in Texas heading to New York. If the pilot is just 1 degree off, they could land in Ohio. Just because they’re consistent throughout the flight does not mean they’re heading in the right direction. They must be consistent in the right direction.
SPECIFIC consistency is what matters – in your business and in your life.
Because without specific consistency, you could end up in a completely different place than what you planned for.