January 20, 2022

Episode #62: Who Your Competition Really Is

In episode 62 of the GUIDE Culture podcast, Kathryn talks about who your competition really is and provides 3 ways to handle competition right now. What she says about competition might surprise you (hint: it has a whole lot more to do with you than it does other people).

#1: Provide value.

The word value means worth & usefulness.

Ask yourself the following questions:

  • How useful are you to someone right now? 
  • What needs are you meeting for people right now?
  • What do your people desire at this moment?

The only way to know the answer to these questions is to spend more time with them and ask them more questions!

#2: Communicate with clarity.

When you can speak with brevity & clarity about your value, people will be more likely to work with you QUICKLY.

It’s your responsibility to speak with clarity.

It’s not your customers fault if they don’t understand the value of what you offer.

A few ways to speak with clarity is to:

  1. Get specific with HOW you help & WHO you help
  2. Continually repeat your message
  3. Tell stories about WHAT you do, WHO you help & HOW you do it
  4. Be more consistent in your approach

#3: Provide & demonstrate alignment

When things are aligned it means that things will happen more naturally. 

Is your current offer aligned with what people need right now? Have you made the pivot to provide people with a solution for the new lifestyle they are living?

Are you demonstrating alignment in your personal life?

Are you doing the things that lead to growth? This is the small stuff like – waking up early, getting dressed for the day, exercising, reading, journaling, etc. Even though you’re experiencing this new work from home life, are you still doing the things that are needed to align your life?

When you do these three things effectively, people will see you as the solution to a problem they are currently facing.

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