December 21, 2022

EPISODE 261: Why You Shouldn’t Say “Thank You” After Someone Buys From You

Gratitude is a powerful emotion. With benefits that have the power to transform our health, happiness, performance, and success it seems like a no brainer to always say thank you. 

However, as a business owner, saying “thank you” may not always relay the message you’re trying to get across. When you thank someone for supporting you or supporting your small business, you’re subconsciously making it about the value that your customer is providing to you, and not the other way around. It’s easy to forget the work that you’ve poured into your business and the value that you bring to someone. 

This doesn’t mean that you shouldn’t show gratitude. Instead of thanking someone for purchasing your product, try saying one of these things instead:

  1. A specific compliment

If you’ve had a conversation with someone, a specific compliment is easy to come by. However, your customer may be one that you’ve never spoken to and you’re wondering “How do I compliment them?”. Compliment them based on what they probably believe or what they needed to believe in order to purchase your product. Nine times out of ten, the people who are purchasing your product have a common general group of beliefs. In selling our book, Persuade for Good, we believe that the people who purchased it are winners. They probably have a champion mentality. They believe in leading themselves. So instead of thanking them for purchasing Persuade for Good, our message is “Susie, I’m so fired up for you. Keep persuading for good. More people need what you do!”

  1. An encouraging call to action

You believe in what you’re selling, and you 100% know the value that it can provide someone. Sometimes all someone needs is a little encouragement, a simple reminder of what their purchase is going to do for them. Have you ever read a book that maybe just isn’t hitting the way you thought that it would? How inspiring would it be to hear the words “Hey, Jenny – this is going to help you keep doing the good work that you were meant to do.” Those words are so much more impactful than “thank you for supporting me”. Remember: your focus should always be on your customers – how are they following through? How are you helping them win + get the most out of your product?

At Guide Culture, we’re on a mission to not just empower people to make more sales, but equip them to do it better and faster than ever before. Our version of winning looks like watching you lead your prospects to the right solution for them, lead your team to a common goal, or lead your family to grow into the humans you know they can be. We believe sales is bigger than that slimy feeling you say you get when you pitch a new prospect. It’s about loving and serving your people well. And learning how to do it is not something you can afford to push to the side anymore. 

If you’d like to learn more about our next cohort this February, shoot us a DM with the word BLOG at @theguideculture on Instagram!

You can purchase our book, Persuade for Good by clicking here!





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