January 24, 2023

EPISODE 268: Carl’s Entrepreneur Journey

As you start your new business, you can be hit with so many emotions and thoughts.

“This is what I was born to do.”

“It was so easy getting my business started.”

“I can’t wait to design my logo”

“Oh, I need business cards.”

“What if no one buys from me?”

“What if I can’t keep up with the demand of those who by from me?”

Sometimes it’s easy to get bogged down in the weeds of starting your business and you essentially just buffer without creating any real traction, instead of actually moving the needle in your business. 

In today’s podcast (which can be found here), Kat sits down with her husband, Carl to get his take on starting his own business. We pulled a few excerpts from their conversation that apply to so many entrepreneurs, no matter what line of business you’re in.

Kat: What was it like leaving the comfort and certainty of being a part of your family business for ten plus years?

Carl: It was scary, honestly. The uncertainty and not knowing what was going to come was nerve wracking. I came to the realization that life goes on and my dad’s business was running fine before i was a part of it and its going to run fine after i’m gone. 

Kat: How would you encourage someone who feels like they don’t have a vision?

Carl: You’re never stuck. You may feel like you are, but you’re not. You can always go off and do something, no matter what scale you begin at. 

Kat: Would you do anything differently when you started your business?

Carl: I’d focus on selling, not the buffering things like licenses and insurance and business cards and logos. Those things are important, but don’t matter if you don’t have sales. Your skills are only useful if you can sell them to people. Don’t major on the minor. 

Kat: One of the investments you made to begin your business was School of Sales. Tell me about how that impacted your business.

Carl: I initially took GUIDE Culture School of Sales because I thought maybe I need sales skills in order to not stumble over my words or do whatever and just be confident in myself and my ability. It grew into so much more than that – it helped me show others the value that my skill set could provide for them. It helped me so much with handling objections with confidence.

Kat: You were in lab with Loy. Let’s talk about the value of labs.

Carl: Every one is nervous. It was a safe place to learn together and grow. You realize you’re not the only one who gets nervous when it comes to talking to each other through a Zoom screen. We were all from completely different industries and backgrounds and it didn’t matter. All of the GUIDE Culture techniques applied the same way to every industry. You get out what you put in. If you show up after practicing and are ready to learn, you’re going to benefit. 

Kat: What does the ROI look like with GUIDE Culture

Carl: Financially, I’ve made 10x my School of Sales investment since starting it in the fall. But more than a financial return, we’ve had life commissions. GUIDE Culture is for everyone and can be for all different areas of your life. 

At Guide Culture, we’re on a mission to not just empower people to make more sales, but equip them to do it better and faster than ever before. Our version of winning looks like watching you lead your prospects to the right solution for them, lead your team to a common goal, or lead your family to grow into the humans you know they can be. We believe sales is bigger than that slimy feeling you say you get when you pitch a new prospect. It’s about loving and serving your people well. And learning how to do it is not something you can afford to push to the side anymore. 

If you’d like to learn more about our next cohort this February, shoot us a DM with the word BLOG at @theguideculture on Instagram!

You can purchase our book, Persuade for Good by clicking here!





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