August 2, 2022

EPISODE 233: School of Sales Enrollment Debrief: Part 2 of 2

Welcome back to part two of Guide Culture’s School of Sales launch debrief. In today’s episode, Kat and Macy are answering some questions they received from their followers about the launch of School of Sales.

Kat and Macy answer important mindset questions, such as how they stay positive during presentations and the overall launch. They also discuss the logistics of School of Sales, such as if their rebrand and name change made a significant impact, how they developed their expectations before this launch, the biggest learning curve they experienced during this launch period.

From how their philosophies on attracting success to more tactical tips on creating conversions, this is a great episode for anyone who’d like to dive deeper behind the scenes of a launch.

In this episode, we cover:

  • Did switching the name from Guide Culture to School of Sales make a difference?
  • How do you develop your expectations before a launch?
  • What was the biggest surprise or learning curve?
  • Do we follow a launch playbook?
  • Do we try to portray success to attract it?
  • Are webinars or boot camps more successful and creating conversions?
  • How we stay positive during Guide Culture presentations
  • How we determine goals and stretch goals
  •  

Kat
Welcome back. This is part two of the school sales enrollment debrief episode. And in part one, we talked about a recent sales enrollment that we did as a company, and how we really shot for the moon and landed among the stars when it came to results, what that looked like. So if you want a peek behind the business curtain, as we are building this company, honestly, you can go watch that. But what we’re doing in part two, is answering questions that we got from followers and people who just want to know what went down. And actually, there was a ton of really good questions. So yes. I mean, I just said, we can start wherever, and that’d be really good. So this is a really good one. The first one came from Emily. And she said, Do you think switching the name from guide culture to school of sales impacted numbers? In the last episode, we talked about how the eight week sales training that we teach and sell is called guide culture, which is also the name of the company. And we thought it was the most, it is the most brilliant, tactful, move to call it School of Sales. Because this is an eight week program like a quarterly college program, School of sales. We believe in it so much. Yes. And you really you do get sales in a school like environment. So really did an impact numbers is her question.

Macy
This particular enrollment season I think it did. There were a lot of questions of like, what’s the difference? What is this? What is this? What is this and really like, nothing is different, other than we were going to teach it live. And like the rebrand and all that good stuff. Do I think it’ll impact numbers in the future? Yes. But in a better way. I really believe like, this is so clear, it is so clear. And it’s just up to us to talk about it a lot. I agree. It just, this is like what we do now.

Kat
and one thing that you can take away in your own situation is that when you are so certain about something, of course, we like to say we’re not married to things like if there was a reason to change, and to pivot, we will do that we are very open to that. But in this moment, we are so certain on this idea that this is the right name going forward, that the fact that it didn’t blow numbers out of the water like we thought it would like gain the traction that quickly. That’s okay. Not every change you make is going to be this pivotal, like massive success. And I think as humans, we want that quick hit that quick win. Yeah. And it simply just didn’t do that. Right. But the numbers, we said this in the last episode, the numbers are consistent with where we have been going for a while. So that’s good. I agree with you, though. Going forward. I think it’ll make a huge difference. We even renamed the podcast School of Sales. Yeah. Honestly doing a favor to people who are newer. We don’t want you to have to feel like an insider before you are inside. We want you to be an insider from the moment you see the cover, like oh, I belong there. I want to learn and it’s worth it. It’s worth the learning curve. For everybody.

Macy
How do you develop your expectations before the launch? Okay, I want to talk a little bit about the consistent feeling I get personally before every big enrollment season. It is nauseae. I just get nervous and ick to my stomach. We just worked so hard, and I just believe so much. And so my expectations are always like, we’re going to at least like, do what we always do. But I’m just always nervous about it. I don’t know if that’s just like part of the game. I think it’s like you’re nervous before. I feel like most singers are nervous before their performance.

Kat
And in business, if you’ve ever, you know, created, even whether it’s a new post or program or whatever, it’s a little bit like your baby, like you’ve invested time and love and Oh, my goodness, when so much stuff is especially from scratch, like I just came out of this from my brain, oh, I know, and I want people to love it. You’re presenting your baby to the world.

Macy
What really makes me nervous the most is usually like the webinar or the boot camp, we did a boot camp this time. Because so much work does go into that. And like the numbers really do matter based on like, who is registered? How many people and who is it? Like? Is it people that have already taken it? Is it you know? And so always just like, kind of gauging expectations based on that can be exciting, but also kind of scary i f the numbers feel weird.

Kat
And the thing about expectations is that they come from your brain, or maybe a coach or something. But let’s just say they came from your brain, they also determine the story you tell yourself? Absolutely. Because if you expect and you know, people say hey, visualize yourself doing this, this, this and this, and they almost make it sound like you’re bound to get it. Yeah. And that is probably true eventually. Yeah. Just because you’re bound to like hit that vision eventually does not mean that this temporary expectation isn’t met, right? Because there’s a lot of small bricks and building blocks along the way. Before vision, right? And people just don’t talk about that quite as much, maybe. But the story you tell yourself around that step by step is that it doesn’t have to be a failure. You know, the expectation can be like, Oh, wow, like, Yes, I expected 200 and we hit 65. I’m sorry.There’s a healthy balance of expecting the best. And also just like really welcoming the worst, I guess. Sure. Absolutely. The worst probably isn’t that bad.

Macy
Yeah. What was the biggest surprise/learning curve? The biggest surprise, honestly, I mean, I talked about this in the last episode, but like just feeling feelings I haven’t felt in a long time of uncertainty. Like I said, confusion, I hate the word confusion. But I was just like, what is going on? And like the pain that other people felt confused, like, I just, I haven’t experienced confusionin so long. Yeah. And it was just really good for me to get that cold water on my face. And yeah, and not take for granted. Like when it does feel good. Because there’s always gonna be ups and downs. Like it’s always gonna feel good and feel good. But the one area where I’m mad at myself is I feel like in the past, I’ve taken for granted and not taken no and felt like so thankful. And just the right way when it does feel clear, and smooth and amazing.

Kat
So yeah, yeah. And I think just similar to that, my biggest surprise is that the school of sales did not get more like immediate excitement, like bust on the doors. Yeah. Which, yeah, you know, but on the doors, it almost might sound like okay, like, that’s a big expectation. You know? That was like our expectation. Yeah, I really thought I really thought it was going to click like, I mean, white on rice, like for sure The people who follow are ready for sales. They know what we’re all about. Yeah. Oh, man. Like it’s clearer than ever. My biggest surprise was that it wasn’t as clear in that it was simply like a RE-birth of a program that always was great. Yeah, ip’m surprised that wasn’t more clear, but that’s our fault.

Macy
Do you have a a launch playbook you follow every time? If so, how many launch did it take? So we’ve This is cohort 34. So you can imagine how many times this has happened. And it’s been different. Not every time but I mean, there’s been different strategies most every time. We used to fill up random numbers and we would just talk to people and sometimes it was 13 people. Sometimes it was 60 people and they would all equal out to being about 50 people. Like it just has been so different. For the most part, there’s usually some sort of event where we could have a really proper sales presentation. And the reason I love like a good proper sales presentation is because it just opens up the gaps that people don’t even know that they have. And you get to show them that like there is absolutely a way to fill those gaps quickly and effectively and get from point A to point B. Basically, we have some sort of event, and then we use that event as energy and fuel to close it out

Kat
We didn’t say this in part one, and I think now might be the perfect time is that typically our webinars and launch events, sales presentations have a lot to do with beliefs. Ooh, right? Ooh, we need to talk about we totally forgot to talk about this. So you’re in for a treat. If you’re here for part two. Typically, the best sales presentations shift belief, they open the brain to the possibilities of what could this look like if I had x if I had sales skills, you know, if I were that person, and then really the brain is just upside down in the best way of take in prime position to take action. Yeah, prime position. And that’s what sales really is, is selling ideas, beliefs, perspective, and of course, your product program, whatever. But that comes later, you first have to shift in sell belief in perspective. So typically, our playbook is to do a webinar sales presentation around perspective and belief, right. And they go phenomenally, which means it’s not like education. Yeah, it’s not like, here’s how to, you know, post your YouTube video, right? Like, we’re not doing that this exactly what to say in your next sales call, right? We’re not doing that, because it’s a detriment to the person listening. Yeah, that one free piece of advice is not going to change your business, you thinking the right way, shifting your perspective is potentially going to change your life forever, in all aspects. So we’re big believers in that. And we typically do that. And it goes well.

Macy
It goes well and we get the most negative feedback.

Kat
We’ll put a pin in that for a second. This past launch enrollment period the bootcamp was a a hands on workshop with teaching and education, meaning like The point was to walk with a tangible formula and how to. And so that’s the like, one of the differences that we did, yeah, changes the playbook a little bit. Yes. So talk about the negative feedback that we get.

Macy
So whenever we usually do something that helps people see in new a different way, I almost always get some sort of like that wasn’t helpful. Like they wanted the scripts, they want the the sales call, like exactly how to do it, when in reality, it’s something like that the value is in basically handling objections that people might be thinking, you might be thinking, oh, like, I’m good at sales, oh, I don’t need training. I’ll just automate it, automate it, I do passive sales, I don’t do conversation, like they’re thinking all this stuff. And I know for a fact, everything can be better with sales skills. And so really proving that that’s true. I’m really like building a case, honestly, that you are missing this no matter what you’re thinking, and let me help you see. So always get the most negative feedback, but also always, always get the most sales. The workshop energy is definitely more of like a masculine like 10 steps to this, like five steps to this. And I enjoy that. Like I enjoy teaching I really like so I love Academy, because I literally just get to teach. But it actually is not helpful when it comes to selling.

Kat
And that’s a side note, why the advice of just give your best stuff away for free. And of course they want to buy from you. Yeah, or just add value add value, and they’ll see that you’re worth buying from it just while there might be overlap in those two occurrences. Like it does not mean plus one plus one equals two. Because I believe that there’s actually so much unseen stuff with people who has it for free, like a sales skill they don’t even know they have anyways. My point is that that is why because they think that they got what they needed that now we’re gonna move on and buy from someone else, right? Because they got what they needed to win, you know, wow, there’s like so much more here. They have no idea this program is so much better than the free content I give. But they don’t even know that because you’re not helping them think in that way or pointing them there. That’s right.

Macy
Yeah. So we do have a launch playbook. I guess you could say we did not follow it perfectly. Now this last time and that’s what happened. Okay, this is really interesting. So it seems like you guys were doing so well filling up the rocket ships. So we have a poster and each rocket ship represents a student and we color it in when someone enrolls and We have not filled up rocket ships in a minute. And so I just sat there and I filled in like 30 or 40 Sounds like a lot in one sitting. So it seems like you guys were doing so well filling up the rocket ships when you launch Do you try to portray success to attract success. So the filling of the rocket ship was not a lie, all the seats were taken and then some, what people didn’t realize is that our actual goal was double than what it’s ever been. So we, I, but then go I know, we talked about this in part one a little bit, but like, just like believing that this is going to work out in the best way it should work out for you. Like you have to I remember watching a friend of mine on Instagram and like her stuff was not filling up. And she basically got on stories and like talked about how her stuff was not filling up. And all I felt while enrollment was open while enrollment was open. And it just felt like she was so defeated. And it when someone isn’t excited, like, I don’t want to be with you. Like if you didn’t think about like the Debbie downers in your life or like, Don’t invite her like, she’s just gonna bring the whole mood down. He wasn’t just like, freaking fired up about their life. And so regardless how anything is going, like, of course, I have my moments don’t get me wrong. And like, this is a safe place in here. Like where we talk about things. But ultimately, like, I refuse to like accept the result until it till it’s done. You know?

Kat
Do you try and portray success to attract success?

Macy
I don’t attract success. We execute.

Kat
That’s how I feel right? So, gosh, there’s so many different ways to like, dig into that. Because beneath it say, Hey, are you trying to show that you can sell so that people want to come in? Right? Well, one we were selling. Yeah. Right. Like you said they didn’t know the numbers. The goal was double, right. But numbers were filling up lives are about to be changed. It’s so exciting. Every rocket ship is a person. Oh, yeah. It’s just incredible if you fill a thread, but you know what? There is a real, real, real component to demonstrating how you do your job. Yeah. Like there is a validity in us showing like, hey, we do sell like not only do we teach this program, we sell this program, we run this company that is a sales culture. Yeah. And so yeah, we’re selling, you know, and that is only, like, hopefully to build our credibility around what we do. And just to get the excitement and belief going, Oh, my gosh, there’s so many layers to like that rocket ship moment of showing us filling them in.

Macy
I love doing that.

Kat
It’s so much better to. Yeah, so yes. Like demonstrating your success the right way, like sharing your student wins. It’s celebrating when people come in, which is what the rocket ships are. Those are such wholesome ways. Yeah. To portray success without being like, I make this much money. Yeah. Right. And I think it’s important because people want to join someone who has credibility in or clearly they know what they’re doing.

Macy
Super important.

Kat
Have webinars or boot camps been more successful in creating conversations? Which one? If I’m being completely honest, they’re like the same thing to me.

Macy
It’s just an eventthat starts conversation. That’s all that is.

Kat
Yep. And so based on what we said before, where there’s the type of webinar that you shift perspective, versus that you teach something, the ones where this perspective has shifted, I think the conversations are more, because people are thinking their wheels are turning, they’re not off doing their homework. They’re thinking like, oh, wow, like, do I need that I am suddenly becoming a different person in my brain helped me think through this. And then we try to like, you know, catch the ball and help, you know, tease it out with them and see if they are a good fit for the program. So I think for that reason, I would have to pick webinar for a conversation starter. Yeah. But like Macy said, we’ve also gotten, quote, negative feedback with people say, Oh, well, I didn’t learn anything. And to which I want to just go back to that and say, that, while I can accept that feedback, I also know that the right person with the right heart wants to grow total, they want to have a shift of perspective. And so I think that it’s still the right move. Just Just so you all know, that’s what it means to stand for something that you know what it does for people and you keep going.

Macy
How do you stay positive and guided culture presentations or calls and on Instagram when things are not going well?

Kat
My first thought is, what does it mean to not go well. So this goes back to the expectations. Yeah, like, am I deciding it’s not going well, because I mean, wait, like you said, it’s not over till it’s over likes, right. The best is coming our best days today. It’s morning time I’m fresh, I’m awake. I got breath in my lungs, like let’s freakin go. And so to us, I honestly did feel like everything was going well. Yeah, it was weird. Like, there was this cool like tension of you know, we stretch ourselves so much that us doing kind of like a normal launch actually feels like something’s right. Something’s healthy here. And the right people came in.

Macy
Absolutely. So another thing that has been really important for us is like we really try to manage how we think. Like, we’re always making comments like, hey, help me like think correctly help me think correctly. And you know what Dr. Rabbi Lapin says, is secrets of the Bible. He has a whole chapter about you should have two faces. But he’s just like, hey, like, as a leader, you’re like, not supposed to show it all. And the way I kind of have analogy that, that we talked about in school of sales is like when you are the coach of a team, like you don’t necessarily like hanging out with, with your players afterwards. Like, usually the coach comes in does his job, he is the identity of a leader. And then he goes home. And that’s how I feel about like our clients. It’s like, Hey, I love you so much. And like, I’m here to support you. But like, I also like, I’m here to do one thing, and like, go home. And I feel that way about our people. It’s like, we’re here to like be the leader and to like, be our absolute best, like, fired up and fire up other people. And then we’d like go home or be together and like, do what we need to do to get our minds right, and then keep moving forward. So I don’t know if you remember that. But I do but specifically, but that has stuck with me and like that, I think is something I probably don’t do well at.

Kat
I think you do a great job. Well, you know, you know, in a world that’s like pushing you to be authentic and vulnerable, and that your vulnerability and sharing everything is authentic. I want to point out two things. One, being transparent doesn’t mean that you say everything, it means that like everything you say is true, right? Everything you say is true. But you don’t have to say everything right? And also, Start with with why Simon Sinek defines authenticity as everything you say you actually believe. Okay, so let’s just put this like vulnerable, transparent, authentic thing. Define that? Because like you said, the face that you have with Austin, the face you have with me and Courtney and the team, the face that you have with Instagram and students, they honestly should be different. I believe they should, right? Because it would be inappropriate. And one of the things that we talk a lot about here is how to be the professional that is trusted and warm and inviting and helpful. Without it being like in this is my personal life. And here’s like we’re struggling, right? Because you should have that lionhearted mentality. And it’s okay to be a different person and it still be true. Absolutely right. There’s no lying. It’s just your persona for that appropriate moment.

Macy
Absolutely. And another thing that’s like, so encouraging about this, Mary asks question, like, how do you stay positive during guide culture presentation? So she’s thinking about like, like our academy calls, or maybe like Instagram Stories? Absolutely. Nothing will put you in the right mood, then, like, getting fired up on your own content? You know what I mean? Yeah, you’re being sold, like after teaching academy or writing Academy like I am in the best place because I’m fired up. People have one, they have light bulb moment, and they are fired up. And it’s like, whoa, like, hold me back. Same with Instagram stories. If I like feel a type of way about a topic, gentlemen stories, sell my thoughts. I’m a different person. So that is actually what helps. That’s so true. It doesn’t make it harder. It helps everything. So if you’re in a weird place, like go sell something, an idea, a concept, a belief, a product, nothing will get you back centered than something like that.

Kat
Now a good example of this is when the bootcamp happened in June, we actually somehow the link to the Zoom was a max capacity of 100 people, but 300 people were registered and we never have less than 100 people on something. So we truly don’t know how that happened. But it did happen. And so the call is starting and people are blowing up every pore of of communication, email, Instagram this that I can’t get in. So the presentation had to stop and then it restarted with the correct link. And so I can honestly attest to the fact that thank you to everyone who had grace for us in that moment. Also, that presentation fired us up and confirmed. Yes. Selling, taking negative feedback turning into the very reason. Yeah, like honestly being able to sell, despite hiccups despite failure, like that confirmed that was the whole point, right. That was the thing that kept us steady, was still being able to sell. Yeah, not perfect timing, not the perfect outfit, not the perfect everything. It was honestly the ability to sell. And then it got us pre fired up. Despite a quote shaky start. And I think some people might think that that didn’t go well, you know, but you know, I think it worked out the best it could.

Macy
How do you identify where you went wrong? And where you should pivot? Honestly, like, I still am really trying to figure out how to let the data reveal the story or the answer. I do have clarity, we found that like, throughout all the information we set the open the click through rates were well above industry and emails. Yeah. And so what that screams to me is like, we just need more at the top. And so top of funnel as in like just more new people that know about school sales and guide culture. And also, just like people emailing us be like, Hey, I’m confused, like that is unacceptable that we have, like, let people be confused. That is, so our faults. And so that is clear as day.

Kat
Yeah, I mean, the data should identify where things are wrong. And where we should pivot. There’s also that, like, of course, the feedback and then the gut instinct sometimes. But I will say like the data, really, if you can measure something, just try, like, go and go hard at that thing. So you know, the data is not like from one post a week, but like from 20 posts a week or something, because you can make the wrong assumption. And change something, something that doesn’t need to be changed. Because the email open rate is 70%. So we don’t need to worry about our people burned out. Yeah, we just don’t, you know. So yeah, it’s just nice to reveal the truth and not speculate assume based on my feelings. Because nothing will shake up your feelings like a sales season Because you could be overinflated in your head or under inflated and you don’t want that you honestly want data to keep you steady Eddie. Yes. making the right choices. And we’re learning that.

Macy
Two more questions. How do you keep the team positive and motivated when things are going wrong? I will say, what is so amazing about a team is like, we I feel like a different person who has been like a backbone in different seasons. Yeah, you know, true. And so there’s definitely not like, what, like, we all have our moments for sure. And that has been really a beautiful thing. You know, like, I know, I’ve called you Court and like, I’m like, hey, my brain is like, No, right? Please help. The same exact thing.

Kat
It’s knowing that your whole team stands for something, the kind of like the idea and the definition of culture that everyone has in consensus around why they do something and how they do it. Yeah. And when you know that you have built a culture, which is why we’re so passionate about guide culture, your culture of guides, who want to help see each other when so when that’s the culture is like, Hey, this is what we do. This is why we do it, then. I mean, in one of those things that we do and why we do it is that we do look for the best we do think that today’s our very best day and that not just thinking positive, but like believing the positive and helping each other see that right? Because it’s not just like Macy getting on stage and like, say, This is why things are great. It’s like the whole culture keeps each other strong, you know, and it’s like one big team bonding event that doesn’t have to be an event because it’s life.

Macy
That’s right. I honestly think another big thing is finding like the tiny little moments to hang on to I know one big encouragement thing for me has been Daisy who drove here from Florida for was prep school. And really sitting beside her and hearing her story like that has been huge for me and like she’s who I think about often it’s so true. And then like we got a handwritten letter that from Alice who was like Hey, thank you for like she had even taken it. Thank you for like all that you’ve done. Those are the like the moments I’m like, do it for like Daisy do for Alice like do it for these people. That has been so huge for our our spirit. And just like the type of people that have come through like reflecting on that, like for example, Cait, what’s up, Cait? She’s our podcast Angel. So she’s probably editing this or her husband is but like she joined us for School of Sales. And it’s like when when someone is like on your team or like in your inner circle, they usually don’t sign up for your stuff. You know, it’s like, Oh, I already like know them. But that is a big deal for someone who’s on your team in your world and is like, I believe in this enough to sign up. That was like, huge, huge. So those like little tiny moments, and this why conversations matter. Yeah. Because this is what ignites the spirit. I remember when we were like, obsessed with like, selling passively, because that’s what that that language was a few years ago, probably two or three years ago. And Loy would always say things like, hey, like, isn’t that like, depressing to like, not know who’s buying, you know? And I always thought, of course, he’s wrong. But turns out most of the time, he’s right. And he’s completely right, that it is so rewarding to know the names and know the stories and connect with people more specific.

Kat
It’s so true. It goes together.

Macy
Okay, we got one more question. How do you determine goals, stretch goals? Well, I’m gonna tell you what we’re gonna do now. Because I don’t know how to, but I know what we were gonna do. We are going to inch up. Like, instead, we’ve always done 50, we had the goal of 100. Like, now we’re gonna say, hey, let’s do like 55. Consistently, let’s do 60. Consistently, let’s do 70 consistently, one by one, brick by brick, because like we’ve been saying, rome wasn’t built in a day, but it was one brick at a time.

Kat
Yeah. And like we said, in part one, the beauty of this shooting for the moon, AKA a stretch goal is that it reveals where like, some of the dust is, right? Because being consistently executing, it’s like, Well, are you really getting better? Are you just staying the same? Doing the same thing? It’s kind of, it’s honestly just hard to say. But when you stretch yourself, you’re like, oh, wow, that is where my weaknesses, no question about it. And we see some of our weaknesses. Not as like a training, but as a company. And now we see just where things are going to be better and better, better for the future. Yeah, one thing that I just want to say you can count on us for is that we are practitioners. And you think of a practitioner, like a doctor like you want your doctor to be. I mean, probably the doctor you love the most is one who’s like been in practice, right? Yes, they graduated from somewhere cool, maybe. But it’s the fact that they fight done this and that they keep getting better and better and better and better. And we are practicing. We are practicing sales like we are in the work. Okay, we are dirty, our hands are dirty in the best way. And we have a garden to show for it. That’s for dang sure. And a practitioner can like still hold authority while also being in the dirt. And that’s just what you can count on us for we’re not gonna ever act like we are done or finished product.And we just are glad you’re here with us on the journey.

Macy
Okay, I want to wrap up with some new thoughts. Okay, we are focused on thinking to help make sure our actions are right. Yeah. One of those is, I was made for this. Right? We were made for this when things are weird when things are hard, because business is freaking hard. But you were made for this, you were made for challenges. I believe with all my being that God created us to produce in some form or fashion. The only way that that is possible is because it like you aren’t energized through production. And you know this by laying around all day long, makes you way more exhausted and being productive actually gives you energy. And so when things are weird, you hit a wall like you weren’t made to figure it out and move forward. We’re made for this. Another thought that is helping me is I have plenty of time. I have plenty of time. I think one thing that can cause for me personally, like be impulsive, feeling like I don’t have time when in reality, there’s plenty of time to get where we need to go and to do really well and intentionally and not impulsively, like the action takers that we are

Kat
I have heard another guy had said, and he was talking about treating conversations with like care said you have more time than you think you do. Like treating something with care pays off in the long run and actually wins you back time.

Macy
Yeah, I agree. And then third thought our people are excited to hear from us. That is true. Like that is true evidence for that or are 50 to 80% open rate is proof that people are excited to hear from us. And so that makes me so excited to go connect and bring the right message to people.

Kat
Yeah. And if you don’t have evidence for something yet be determined to go create it. Like you don’t have to have evidence that people like your content or or follow along or whatever you can have 000 everywhere. Go be determined to create it and be relentless in your pursuit of doing that. And if it’s still not happening, honestly, you should always be wondering, like, how can I get better so that I do create evidence, because we’re not born being excellent. You pray to excellence and you pursue going up and up and up, and all the winds and all the results and the goals and whatever is just a fruit of what is happening in the root down here. So I couldn’t agree with all that more.

Macy
It’s gonna be good. Okay, well, we hope this was helpful. If it was, please let us know on Instagram just messages @theguideculture and be like, Hey, this is what was helpful, you know, let us know specifically, so we can know what to create from there.

Kat
Yeah, and if you want more sales, motivation, content around this stuff, go and subscribe to this channel we will be honestly sales besties your sales besties let’s just get the dirt together in the dirt. Let’s do this.

 

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Guide Culture Podcast

Free content to grow your business

New episodes dropped every Tuesday to help you level up your sales and leadership

Discover Your
Selling Style

Take the free quiz to Discover Your Selling Style! This is how you can know how you tend to sell so you can confidently adjust your messaging and ultimately attract more people.