Macy
Hey, hey, family, welcome it to the channel, we have a really exciting kind of just debrief episode for you today. We just finished up enrollment season. And you know, the way you think about or we think about our program is kind of like college in the sense that people enroll in all different types. Maybe they make a decision and they early enroll, or maybe they enroll last minute, whatever that looks like but we do have a kind of more intense, like season that we just turn up the knob to kind of do a big like last call moment, because even in college, there’s a deadline to enroll.

Kat
There is. And for some context, this was enrollment number 33 and 34 Yeah, so we have been at this for a minute and tried a lot of ways a lot of different ways to get people in the door help them make a decision if School of Sales-our program- is right for them. Yeah, absolutely. So what you’re about to hear is honestly one of our other swings at we’re salespeople and how to you know, try different strategies and fun events to get people in. So that’s what you’re about to hear.

Macy
Yeah, and I don’t know if this is like a to our fault, but I know for me, I love trying new things. Yeah. Where I think most people they find what works and they hang out there. But I always think that there’s there’s like better ways, you know, there always has to be better ways to which causes us to try new things. So we’ve definitely experienced that.

Kat
And the reason that it is because we believe so strongly that sales skills is the thing that we’re strict about. And when you’re strict with things, and that’s your foundation, you can build whatever you want on top of it, you can have fun, you can have freedom within that strict boundary. And so we do have fun with lunches, we do random, you know, off the wall events, or just try, we try things a lot. And we ende sharing it here.So that’s what’s about to go.

Macy
One are my favorite things to hear people’s like behind the curtain stuff. And I’ll tell you what we really like shot for the moon more than ever before, honestly. And we reached the stars, like we did not reach the moon. And so I’m like, so excited to talk about not reaching the moon when you like really want it. Because it has been the biggest learning experience of my personal business life. I don’t know about you, but me this has been the biggest learning curve. And I’m just like, so thankful to have had it. land among the stars, babies, right. So I kinda want to get a little background of like, why we wanted to shoot for the moon this time. Because we, I feel like we like know what we’re capable of. Okay, we know, like, what we usually do we know our kind of like threshold. We know like our I want to call it our standards or something.

Kat
Which can I give some context to what that is? So Guide Culture School of sales is a sales training, essentially. And it’s broken up into quarters. So the training is eight weeks, and it’s q1, q2, q3, q4, and each quarter, there is about 50 to 60 students that enroll. Yeah. And it’s so fun for us to welcome them in. And what do we do to like you said, turn up the knob on that last call energy? Yeah. And this was q3 and q4 enrollment that we were like, sey, let’s shoot for the stars. Right. And this is what we did.

Macy
And I want to talk about why we wanted to shoot for the moon. So in 2020, the end of 2020, it was a four week program. And it was the first time ever, we outsold like multiple cohorts, we sold three cohorts, and 120 seats, like never before have we done that. And the reason so many seats were filled is because it was a last call in terms of price. And in terms of program, we were gonna go from four to eight weeks, and the price was going to go up. And so like everyone on the fence was like, Man, this is my time, right. And then early 2021, that said, new program came out, it was eight weeks, you know, all that good stuff. And 100 people came in, in a brand new price, like I said, we usually do about 50. So it was double and over double two times in a row. And based on that evidence, it was clear that when something is going away, or when something is new, like that really helps get people off the fence. Now we are people that like stay in our lane, we know what we do, we teach people sales skills. And that’s what’s been so fun is to take our one message and share the new and different ways to reach new and different people. And so when there isn’t opportunity, when there is something new, we’re like, oh my gosh, we had to take advantage of this. That’s at least my thoughts. Like, let’s take advantage of this. If there’s something new, which is so rare that happens. Let’s really go in. And so what is new, what has been new for this particular round of enrollment?

Number one is honestly, I know this might sound like not silly, but just like so. The workbook was completely revamped. And while that might sound like oh, like everybody has a workbook, this is not just a workbook. This is like a pivotal resource for your success. And the way the information is demonstrated is so much better, and it’s gonna help people learn it better. So like, our passion of this workbook, I can’t even describe to you what a big deal it has been. And then pairing the workbook with a live training experience. So for the last a year, it’s been a pre recorded training and it has done so well and it’s been so amazing. But the chance to really take it live is a big deal. Even the last round the last kind of season of of enrollment or the last year of taking the training. We didn’t even teach it live we pre recorded it, edited it and put it in the portal. This is going to be taught to you live never done before. And the third thing that was new, is we actually just had changed the name. Now I thought this was freaking brilliant. Our program is all has been called guide culture. And when I say guide culture, it means so much to me personally, because there’s a method, that guide method and we believe in like the power of culture. It’s a guide, guiding people like I could go off on. But is it clear?

Kat
It’s also the name of the company, the company, right?

Macy
And so we’ve been blood sisters to guide culture, but it’s just not clear like it to the average Joe, they look at the podcast, and it’s like, what do you even get from that? And so I have been feeling a pool we even tried to change at one time to 10k conversations, 10k convos, and that like just didn’t sit right. But we had decided to guide culture the company, School of Sales program. To me, it is perfection, it is like so clear. Okay, I like was so excited about it. We decided to add prep school. We’re laughing because it’s like what the heck but all of this came in different orders. It wasn’t like, oh, this makes sense. iAnyway, it just all came out in different ways. And it just smushed together.

Kat
You should see us in the office like I had the best idea in my time with Jesus today, they just can’t wait on Yeah.

Macy
And one gift that we have is we take action. In my opinion, that is one of the greatest gifts that we have. It also can be to our detriment to where we take action too quickly. So anyway, prep school really basically helps people get prepared for School of Sales and I believe it. And it’s not orientation, because it’s different. It’s so much bigger, it’s so much more important. All that good stuff. Anyway. So all of this, hopefully you’re hearing is like new, new, new, different, different different yay, yay, yay. And all of this should equal, like big, right? It should equal, everyone’s gonna come and we’re gonna get off the fence like this is literally the time.

And so our big shoot for the moon moment was to fill up two cohorts, 33 and 34, the rest of the year, each cohort with 100 people. Plus, we wanted to offer this opportunity to our graduates who are not in Academy for a different price. And I would have loved to have gotten I don’t know how many, like we really had the goal of but I was like, Oh my gosh, like, and that actually did go like way better than I even probably even anticipated. So our goal is 200 new people plus graduates. And it did not pan out to be that way.

Now before we go over the numbers, I kind of just want to talk about really quick shooting for the moon and reaching for the stars, and why this has been the most incredible, painful, hard, emotional roller coaster experience. Because what has happened is, you know, since we know like our limit, I guess you could say or what we’re capable of, it’s easy to stay there. Right? It’s easy to be in this place of like, this is what I always do. And so some emotions and feelings have stirred up for me, I’ll speak for myself, I don’t wanna speak for you. But for it has stood up for me that I haven’t felt any long time. Feelings like frustration, overwhelm, confusion, self doubt. Just like questioning everything. Whereas in the past, like in the previous launch, it was so easy. I feel like I even maybe took the pedal off metal because it was so easy. You know, like success, we always say success doesn’t. Success is the threat to success. Because when something goes well, there’s like no reason to fix anything or even evaluate any right. And so because everything has been so smooth for so long, this shooting for the stars has required me personally to really like, manage myself and manage my thoughts and my stories and manage like what I make things mean, and has built so much resilience in me. I’ve told the team like it really reminds me of moving a couch and dust coming out that I have never seen before and like having to clean it up. And it has just caused me to practice managing hard failing feelings. And do it anyway and do it better.

Kat
Yeah, I think when you shoot for the moon like because what you’re saying is reflecting on what does it feel like when you do land among the stars or that process of like, Oh, we’re landing among the stars. The field even shooting for the moon in the first place is stretching. Oh, yeah. Because you have to all of a sudden see yourself in this real like a kind of a new reality like, yes, we sold big numbers before. Yeah. But it’s also like, you have to force yourself to reimagine how something can happen. Yeah. Because maybe you want using Okay, well, what if I doubled my goal? Well, what will it take to get there? Is it still Instagram Stories? Is it still, you know, your one post a week? Or? Or does doubling your numbers mean, you do have to make phone calls, you do have to follow up with old clients. And what’s amazing about the work that is required when you shoot for the moon, is it makes you so much stronger, it’s really no different than having a better fitness goal. And you have to add weight to know where your weaknesses are absolute. So that’s what we did, we added weight.

Macy
And I think another thing instigated this, like, hey, I want to shoot for the moon is we have a new vision for guide culture and school of sales. Just in case you don’t know there is a continuation program called Academy. And I think the academy and like the coaches program are probably two of the most incredible things that we do. The only way you can access academy or the coach’s program is to be a school of sales graduate like that is step one to anything, this just really helps us all, like lay this same foundation and start from the same place. And our vision. And what I’m calling what we’re calling our impossible goal is 10,000 Academy members in 10 years. Okay. So in order to get 10,000 Academy members, there has to be a major influx of grad school sales graduates, right. And so you might be thinking like, Okay, why 10,000 People like that seems like a lot, it seems, It honestly feels like impossible. But what excites us about it is really like who we have to become in order for anything like that to even remotely happen. We have to think smarter, not harder. We have to be better, we have to do things totally differently. Like, what we’ve been calling is like a winning strategy that we think is causing us to win, which could very well be the thing that’s preventing us from doing things better. Because if it’s always winning, why would we change it when in reality, it’s holding us back. So it’s just like really causing us to think hard. And I think like this really shocked me, like, hey, this isn’t how you get to 10,000 members, like doing what you’re already doing just more isn’t probably like you have to think better. You have to think harder. You have to do things completely out of what you’ve ever done before.

Kat
Learn from people that you haven’t learned from before.

Macy
So anyway, this kind of like has what instigated like, let’s turn it up. Let’s turn it up. Let’s turn it up. And so, yeah, it’s been huge and like, I’m just so thankful I was telling. Well, I watched an Elon Musk documentary on I think it was Netflix, about SpaceX. And one of the things they compared a lot of it of SpaceX to NASA. So SpaceX is Elon Musk’s space exit, he like self funded everything you know, and their goal is to get to the moon. NASA also always tried to get to the moon. But what is the biggest comparison? Honestly, the one takeaway I got from Elon Musk in this documentary was, NASA spends most of their time calculating lots of deaths, lots of paper, lots of people with calculators. Elon Musk really creates an environment for failure. In fact, he will spend millions and millions and millions of dollars on a rocket he knows is not going to make it to the moon, for the very reason of watching it fail and knowing how to fix it based on the experience. And so that’s like, what I have felt is like, whoa, like, trying to literally reach the room, like we had to shoot this rocket, like knowing it might not make it. And that has just revealed so much. So now, when it comes to failing, like, failing, first of all, this has also been a huge thing is just the steps to success. And that is like the biggest gap I see in people in general is they like so. emotionally. I feel like attached to failure and like what they make it mean to them. And just like being someone who chooses to fail, like it just opens up opportunities for you to be some type of person that reaches the moon, you know,

Kat
Yeah, I think if I were to have heard this type of episode a few years ago, five years ago, maybe I would have thought like, failure feels so intense. Oh, yeah, it feels even. So finally, what even does that mean to fail? And I guess I just want to give kind of a definition, even though we don’t define failure, but in this case, it’s just coming short. Yeah, right. But I think that word it just it’s so big. Yeah, you know that it’s almost like I’m thinking what even is that? Right? Because even when things go wrong, you realize, oh, that’s what revealed the answer that we thought we already knew. But actually, we don’t want to go that way. Not that way. You know? So failure. Like they say rejection is actually redirection. That’s honestly what it is. Yeah. And you know that, that saying failure isn’t final. It’s another thing. And I guess I just would have been so scared five years ago to even try something thinking that it could have ended everything. Oh, yeah. When really, that’s just very, very, very rarely the case. Like everything is not over. Right, exactly.

Macy
And you know, so many people like they want to play like the business game, but they don’t want to lose, and I keep comparing it to any sport, like you would never say, I’m only gonna play this football, I’m only gonna be playing the NFL if I win every time. Right? You like go in, knowing you will lose and knowing that it will hurt and be painful, and you’ll want to cry and like, probably not want to play anymore. But you keep going to same thing, you know. And so that’s why I love daily deposit, like win lose is just so it’s the journal that you can track your progress and you calculate, did you win or lose the day, and you get to decide what to lose means for you without making it ever reflect like how you think you like who you are, you are always worthy, you are always valuable, you are always a winner. You just got an outcome you didn’t want to get into how do you redirect, you know?

So yeah, we got some really good questions specifically about this enrollment that we want to do a part two answering, because I want to get all, like we posted a few posts a couple hours ago, we got some really good ones. So I want to get them all in. But I do just want to go over some of the numbers that we had, and what they revealed to us. And kind of what we’re going to focus on next. Because, you know, we’re figuring it out as we go. And I know for me, like I have so many things like I want to focus on, literally like my brain can’t stop. I feel like cats like okay, Macy. You just said something, but like, where did they come from? Because I can’t follow it like I just have. So going back to like brick by brick mentality, obsessing over one thing, like that’s all I can do, or I will do nothing. So talking about the one thing I’m going to obsess over, I really liked the idea of like all of us having our own like obsession. Because it’s just when you when everyone’s responsible, no one’s responsible. So it’s just helpful for everyone to kind of have their own divvied up responsibilities that they obsess over. And listen, what is James clear say? He said Rome wasn’t built a day, but it was built one brick at a time. And that’s exactly what we’re doing. We enrolled a total of 65 people. So 57 people came into cohort 33. And eight people came into cohort 34. 70 graduates enrolled in School of Sales, which I am really proud of, because, you know, there’s a lot in Academy right now, and they get this included. And so, you know, we did of course, emails for them, but nothing like insanely like intense. I probably had over 100 conversations. I’m sure you did. Yeah. So that was like the final situation. And then we’re gonna talk more about kind of like, during the process, like clicks and all that emails.

Kat
Can I talk about what that revealed? I want to talk about the graduates then because that came to my mind. So one thing to consider for your program to and one of our Academy members, Dylan just had this epiphany herself. You might think why would you sell a program to your graduates that they’ve already taken? One of the biggest sales principles that you can take away for your whole rest of your life right now, if you’ve heard nothing else is that this sale is not the initial transaction, right? You are constantly selling people to honestly keep believing that what they purchased mattered, and that they are worth like, keep fighting for that result. Right? We think your sales training that honestly takes a lifetime to master Really, that’s a really unsexy thing to say, in a world that, you know, easy, but it’s like easy button everything. But these graduates repurchase repurchase what’s going to happen live on this stage? Because they know, and they believe in this material, and they believe in themselves to go execute it and like go up a level in the spiral. And it’s just really important. Yeah. And keeping people engaged in like winning their heart, honestly, as a business owner, as someone who sells something is a bigger win than, like, $1 amount, or anything. Oh, yeah. Keeping them in what we call in the bubble. We know that they win when they’re in community, they win when they are engaged in getting better. And just when they’re full, like when their spirit is full of the right content. Yeah. And so that was just a huge win. I think 70 of them. Oh, my God, come back in. It’s huge.

Macy
Like we said, Our initial goal was 265 total. And when things like one thing we really value is follow ups. Like we have a leads list. I mean, I can pull it up, it’s probably five or 600, like, rows of people that are leads. And man, there’s just so much that I’ve learned from this, like number one is like, honestly, like, really? Making sure I’m qualifying well, 100%. Okay. So, there, it’s very easy to lie to yourself, like, I’ll look at the leads list. I’m like, Whoa, like, there’s so many people here like, yes, like, this is gonna, like the numbers are gonna shake out, right? But if you like, really go back, and you there’s notes on conversations, and you know, I like know people’s names, I know their stories, but like, if I really, if I really am like, are they like actually a lead? Is their mindset in the right place to do this? Are they like, obsessive? Or like the right things? Or maybe not so much that we all get obsessive over like things that are right or not right? You know, what I mean? Do they really like have the funds? Do they have the support? You know, a lot of times these, there’s women whose husbands like are out of town 90% of the time, and like, they might not be in a season where it’s right for them? And have they been around long enough to even trust me and like, know me, and know that this program is worth it, and just really be like, are they qualified, because a lot of our leads have been around for a long time. And sometimes when people have been around for a long time, you would think they’re really warm.

But in reality, they were like, never gonna buy in the first place. And that’s okay. Like, there’s nothing more that I want that for people to come in to learn. But like, I need to know, like, I’m here to serve you in a very specific way. And so like, I need to know, if you are like, fit in terms of all these different ways, right? So really looking at the list and be like, Okay, I know, there’s like 600 names, but how are they actually a lead? You know? And if they’re not really a lead for school of sales, what would they be a lead for? Is it daily deposit? Is it you know, engaging more of the podcast, does a different program need to be made for them, you know, like a lower level, you know, different type of situation. And that probably is the case. So what that screamed to me, is like, our time, I don’t even like say the word funnel, but like our top of funnel is not right. Like we have the middle like we can convert somebody in our sleep. We can also like really help someone win once a purchase and get them in Academy really well, which is like where you really master the skills. But the very top the marketing the like getting in front of new people, the opt ins like that is something that we need to do much, much better. And we have some more numbers that prove that as well.

Kat
Yes. And that reminds me of what I was going to say about the cohort, 33 and 34 ending around that 56 Number. Yeah. If you heard what I said, Gosh, minutes ago was that typically with our quarterly trainings, they are about 50 to 60. So we actually got the same result as usual with what we thought was all this new stuff like basically the kitchen sink of excitement, new stuff. Yeah. So what happened, right, because nothing clearly nothing went wrong, right. But it just wasn’t as right as we thought. Right. So that’s what’s interesting is that what it reveals to me is that we turn the knob up on the wrong thing. Yes, right. We turn the knob up on the converter, which, you know, our webinar conversions are above industry average or emails or above industry average. Everything seems to be above industry average, except for the thing like what you’re saying is, yeah, how can people who have no idea who we are Yeah, come in here? Yeah. And so I guess a good takeaway, depending on what Last season urine listening to this is, if you are getting the same results from harder effort, chances are you don’t need to work harder at that again. That’s right. You actually need to be working in a different direction, or working smarter or something. And probably redirection is what that tells me. Yeah, we got the same result with a while. I mean, Macy did the last launch by herself for crying out loud. Because I had just had a baby.

Macy
Literally God, I’m telling you, like, there’s no other way the amount of prayer that went into that knowing I was going to be alone. And I still can’t even tell you why what so well. That just shows you success as a threat of success. Yeah, I have no idea. But I will say, actually, I will say the one thing I was like, why is that happening? The one thing that started to pick up so much towards the end, with people registering for the webinar, the last one, which is new, new people new top of funnel. And I remember thinking, like, I wonder who’s sharing, like, I think people were sharing it. And I really didn’t know about it, you know, like, I think like when I went back and looked at like, oh, like if people share it on their stories, and a few people, you know, just sent this to their team. So that just proves like when more fresh people are in, things just are better, you know. And we’re just not intentional about that. Like we never happen we obsess over selling, which is the very place you might should be depending on where you’re at. A mentor told us that like until you hit a million, like absolutely nothing should matter other than sales. That is what you obsess over. And we’ve been at a million for two years. Three years.

Like we need to open our our brain of like, hey, what other like skills need to be stacked? Because the one thing we do have a sales skills now like what gets stacked on top of that very strategically? And luckily, luckily, everything is better when you have sales skills. Honestly, you don’t I think about like I was just thinking about how like, well, one thing Brooke Castillo says is only focus on one goal at a time in your life. Because whatever thing you want to change the skills you gain from that go into the next thing. So if you like want to focus on your health and vote, focus on business, just focus on your health first because the discipline you gain there will go into your business, right instead of diluting focus and diluting both and so that’s what I’m like, okay, so we like have these sales skills like that is only going to overflow into whatever we like, choose to focus on deck. So I’m really excited about that.

Kat
I mean not that Guide Culture has been completely bootstrapped to me. There been a team for a long time.

Macy
When I hear bootstrapped, I hear people just like did it on their own, like without major investors. You know what I mean?

Kat
So I guess my point was just that it can be bootstrapped to a million with sales skills. 100% 100%. I mean, there’s no question in my mind. The Yes, yes, a lot of the I don’t wanna say frills. Because it’s not frills. It isn’t necessity, like it’s more like amazing people. It’s stages. It’s all stuff. But I mean, once sales get you there. And it’s not like we would have crushes a business without something like this. Yeah. Point being is that until a million I really weed through that marketing. Literally, it’s honestly embarrassing. But now knowing that there’s a foundation, I think everyone honestly will be better off

Macy
Absolutely. So one thing we found we sold, we sent over 60 emails.

Kat
In what a month and a half?

Macy
Segmented so you personally if you’re opted in, like you probably didn’t get a 60 emails, but you know, different groups of people got different emails. And are amazing. I wrote them. The industry average open rate is 20%. Ours were ranging between 50 and 80%. That’s amazing. Okay, the average click in an email was point 1%. Ours was around point 8%. We also learned that segmenting, like gets way better, right? Seeing the differences. I’m like, dang.

Kat
And I did not know what that word meant a couple years ago, so I’m just gonna say, Yeah, okay, your email sequence segment. It means that when you’re sending an email, it can go to a specific group, right? Some people think I’m an idiot for saying that other people like oh, that’s it. That means like, I get to send it to a graduate versus a new person versus You know, this person who has attended webinars in the past or who has never attended one in the past. And the reason I’m pointing that out is because people love to be specifically spoken to the power of specificity when you’re selling, we believe is the reason this did well. And we also say that sales skills go into email, from the top of the headline to the very bottom. And honestly, if I hadn’t been given those numbers today, before this, I would have speculated that we like honestly could have burned people out potentially, I could have made a ton of speculation. And now I know that people actually want to hear.

Macy
T-She helps us with inbox management. She’s like, hey, people want to hear from you all. And that is the greatest like, thought that I could think in order to have the right heart in writing and in communicating with people. And that was just really huge for my spirit today. Another thing that I personally learned is I will never, I think you could say the same thing, we will never intensely sell like turn up the enrollment season for as long as we did. Oh, we like really started, like, about a month, it took us about a month of like really intensely selling.

Kat
The bootcamp was at the end of June.

Macy
We know time does is not people need

Kat
Yeah. So you know, in a nine to five job, and we see the Tiktoks. Maybe you’ve seen or experience where you get all your work done in like two hours. And people are joking, talking around talking, like showing each other Tiktoks, whatever. So, if you didn’t get your work done, and your boss comes up to you, and they’re like, Oh, well, you can stay until 7pm, then come in at eight leave at seven since you didn’t get your work done. But you’re like, Oh, my God, no, I’m actually just bored. I’m doing two hours of work instead of more. That’s kind of what we did was we actually gave people more time when they don’t want to mess around. And we thinking and and you think you might think, well, that’s a very gracious thing for you to do it. It’s nice to give you a little time. And the way that humans operate is they actually don’t need more time. They need more reason to act. And that is a sales job. 100%. And we just probably diluted that by giving more time. But we don’t want to be the boss who’s like, hey, just stay at work longer. Yeah, like no. Yeah, a shorter workday probably will get more done.

Macy
Yeah, absolutely. And then another thing that we learned is, so as you we just talked about, like this goal that we have. And I think it feels like when you’ve like for us like we’ve hit this big milestone for a few years of over million revenue consistently. And so you’re like, Okay, I’ve got from level zero to one. And you would think going from level like one to it’s easier because zero to one is hard. People say like, zero to one kids is the hardest. And then one or two, it’s like easier, because you’d have all the stuff and like you experienced it and you know what to do and like whatever. When in reality in this world, going from one to two is like harder than zero to one. And I’ve been treating it like it’s easier, or like it’s going to be more intuitive. Or it’s going to be obvious, when in my experience, like it’s the exact opposite a different skill set. It’s like forcing me to like slap myself and be like Macy act like a newborn baby that knows nothing. And just like it, no one told you what to do, like, what would you do? And just be creative, you know? So that’s been an interesting lesson for sure.

But, like I said, we’re gonna come to part two with specific questions. But if there’s anything you walk away with today, I just like want you to experience life in a way that you do reach for the moon, knowing very well. You might not ever make it there. But you never, ever give up. Ever. You never stop. You never stop playing the brick. You never stop trying to lay the brick as perfectly as you possibly can. You never stop trying to be better. You never stop focusing on people you never stop selling. You continue to go because listen, another thing I’ve learned from Brooke Castillo is that life is 50/50. And it is life is just as hard when you don’t shoot for the moon. Because you like experience averageness and that’s hard to like not push yourself. It’s exhausting, honestly. But then there’s another 50/50 of the people that do shoot for the moon and it’s painful and it’s hard and it’s frustrating but the resilience is what comes with that. And I just like want that for you so bad. And I just I keep coming back to sport and it’s if you hit the golf ball into the woods and you can’t find it. Do you say like, I’m the worst golfer like, this is the worst. Like, my coach is the worst. My club is the worst. I hate this. Or do you just go find the ball? And try again? Like, do you just go look for the ball? And you do it again? That’s all you do. Alex Hormozi always keeps saying like, nothing matters, like just be in the game because like you want to be better. And that has been so freeing for me like I’m just gonna like, be better, and do everything I can to help people in the best way I know how to never freaking Stop. I will never stop.

What did that video say? Never surrender, right? Gosh, video was so good. It was like a lion could be surrounded by 16 hyenas and he would never like bow down to them. He never stops until it’s over. Till he is on the ground. Not really, he doesn’t stop. And that like literally the feelings that I was feeling felt like the 16 hyenas of like, you know how, like, Who do you think you are like shooting for the moon? You know what I mean? It’s like, no, I’m like the exact cause experiencing life like doing the most and giving it your all is so much more rewarding and not hitting it is so much more rewarding than doing what you know you’re capable of and hitting it every single time period. So we’re obsessing. My focus is a specific offer, that has been my baby, and I want to fluff it up and really get it into the hands of people. It’s called follow up flow. And I have like, major vision for it. I’m so excited about it. It’s gonna make it beautiful. We are obsessing over KPIs not only performance, but also production. When I say we track nothing other than money. There’s very little things we track. And I’m so excited to track because it’s Zig Ziglar says if you don’t aim for anything, you’ll hit it every single time. So we’re going to be doing KPIs and then also within the program itself. We are obsessing over helping people get results like quicker and easier. How can we help them take a look? How can we take on more effort and more sacrifice so that they can have less effort and less sacrifice and win more quickly. And so that’s what we’ll be doing in this live School of Sales season is really focusing on just making it as easy as possible for people to win 100% You got anything else?

Kat
I just have thought about being like grateful for sales skills. Honestly. I had a metaphor and I think I lost it. But just like nothing would be possible without the ability to sell. And you’ll hear a lot of that right on his podcast and on the YouTube channel. Like you’ll hear us say that because you can’t like be free. Oh, yeah, you can’t have certainty. Like, honestly, the line mentality Macy’s talked about is coming from being sold. Yeah. Right. Because if you don’t stand for something, you’ll fall for anything. And so just us knowing that all this hyginus stuff could be happening and not that anyone’s laughing at us because even we got a message saying like, Oh my gosh, like I can’t wait for this episode because it seems so flawless. Yeah, you know, but we’re human and things happen but to have that certainty of I will not surrender. We will keep serving people this way and perfecting it. And that was just really freeing. Yeah,

Macy
I want to just read off a couple questions that we’re going to answer in part 2. One said it seemed like you were doing so well. Do you try to portray success to attract success?

Well I have so many thoughts about that. Because like what is success you know what I’m saying? Honestly, like that’s my question to you yeah, that but my just like we’ll touch on this in the next one as well but like my first gut thought is like it is never over until it’s over. Like until close cart date is not over. And so like someone’s like, Oh y’all seem so poised like assuming it’s going so well like the way I truly was thinking is like this is going to work out like this is going to be great. This is going to be exactly what it needs to be in deciding that is what like helped me feel success. But if I were to walk around be like man, this isn’t working like I’m experiencing failure before failures.

Kat
Your actions follow your thoughts. So there’s literally no point in thinking like that. It’s actually negative of a point to be like that

Macy
I really believe in like, literally, like when I go back and look back, I’m like, I’m proud of us. Like, we really did not set us up well, with all these new changes, we could have definitely picked one or two to obsess over. But like, I like a salesperson is is like positive and upbeat and, like, fired the heck up to help people. And like that is how I have to think it has to live and have to be in order to like get the results period. Yeah. So I mean, we did have success in my opinion. The stars are amazing, you know, but we’re gonna keep shooting for the moon.

Kat
Yeah, yeah. Yep. Part two, part two talking about these questions for sure.

Macy
Thank you so much for listening, watching. If you want us to answer anything specifically, please message us on Instagram at the guide culture. And we will see you there.