Macy
Hey, we are so excited to break down the differences between guide to culture and school of sales in this episode. But before we get into it, we really want to make sure you know about to info calls that are happening where you can come and save time and see if school of sales is a good fit for you. This is a total no pressure casual conversation so that you can just make a decision either way. They’re happening today, one today on June the 12 at 9am. Eastern Time, and the second one is happening at night is going to be on June the 14th at 8pm. Eastern time. Alright, as you know, Guide Culture has been reinvented into School of Sales and we are enrolling our inaugural cohort Yes, School of Sales we close up on July the 17th. And we start July 22, you can also enroll in cohort 34. So that you can have the live experience, which we’re going to talk about in just a second. Because there’s been a lot of questions about the difference between guide culture and school of sales. And there are very minor differences. But the the differences really matter a lot. And so that’s what we’re going to talk about a little bit today. And I’m fired up about it.

Kat
Yeah, one thing that you actually learn in Sales School and have always learned in a Guide Culture training is the difference between skill and technique. And just to put it really simply, the skill that we have as trainers is to teach sales, that is the skill, teaching sales so that you can like go win at your life. And now the technique of how it’s taught those minor differences, just like a makeup artist might enhance and go better get better over time at their craft, or chef, they get better at their craft. That is what’s happened here, where, you know, the training has not been recorded in a year and a half, two, actually, yeah, coming up on two. And it’s been awesome. It’s been the best that it could be for the time. And now it is about to be the best for its time now.

Macy
Yeah. And you might be wondering, like, Okay, but how maybe you’re wondering this. So when a chef cooks over time, he gets better. What have you been doing over time to get better. One of the main things has been Academy, honestly, Academy is our continuation program. And us going so deep in each principle to teach every other week of Academy over the last year and a half, has opened our eyes to so many new and different ways to present the same principles and to demonstrate them in ways that are going to be way more memorable for you.

Kat
You know, it’s scary as you’re saying this, but you know what, it’s a challenge for me, what am I doing to be better? Yeah. Because what we always say, and a very common phrases, what got you here will not get you there. And I think about anyone listening to this, who has been told or sold, that a passive product can take you where you want to go. And really what I mean by that is really just this idea that an online course you just make it, record it, make ads for it, right, have a sales page, and that’s good enough. And I just want to encourage you, if you listen to nothing else to be so certain that your product in almost every way should be living and breathing, just like you just like the people who buy it are because the trainings that you put out, they should be as alive as as those people because people change and they should change. And honestly, the whole point of business is to invoke change, like if no one’s changing, and if you’re not changing on the other side, just have this cycle of going up, you know, changing upward, then I don’t really honestly know what we’re doing here.

Macy
Yeah. That’s really good. And you know, what’s interesting, I did a reel about about passive programs in general. The reason this is so important the way you just said you know, you have this like passive course, which is great. And I understand the concept, what happens is the way you think is how you act. And so if you are thinking this is passive, this is passive income, you will contribute passive effort, you’ll kind of sit back, cross your arms and say, Okay, let’s like let this thing ride. But if you think about it as a recurring effort, a recurring effort to keep your people bought in to keep them focused it you are going to continue to sell in a recurring way, which is going to help your belief in your skills over time. And so that’s a really important distinction honestly, and knowing that it is recurring, you consistently have to be better, or else it’s just, you know, becomes a dead program essentially.

Kat
100% And that has been the big heart and enthusiasm behind School of sales is just knowing that we have changed and evolved to a point where okay, it is time to rebirth a baby. You know, our next baby is here. And just a quick history guide culture originally started as clearly confident it was six weeks or so and then it became Guide Culture and was four weeks then it was eight weeks. And now it’s been rebirthed into School of Sales, which is still eight weeks and what we can get into some logistical details that are very important and a huge benefit to you. But the cool thing is that I hope that we never stopped changing. Oh, yeah, I hope that, you know, there’s never this contentment that says, like, we’re good enough, you know. So hopefully, that’s some permission for you listening to know that you don’t have to create the perfect thing right away, just something that does guarantee that someone like gets a win in some way. And, you know, typically, I’ll just say this side note, typically, with an improvement, like what’s been made here, it’s been a pretty massive overhaul. 150 hours on the workbook? Yeah. It’s about to be, Gosh, 20 hours of recording or more, my gosh, we don’t know yet. Because it’s gonna happen live. Yep. But typically, with an overhaul like that there’s a price increase. Right. And it’s always been that way. Except for right now. Yeah. And there hasn’t been too too much discussion about that. But there’s no guarantee, right? I mean, we look around at other schools, and it’s 6000. It’s 10,000. It’s 15. It’s 20. And we’ve personally invested in a lot of stuff, a lot of stuff. Yeah. And that’s all I’m gonna say,

Macy
Yeah. And if you know the journey from clearly confident, up until where we are today, it has been as we get better, we raised the price, it started at 499, then it went to 799, then it went to 1497. And then it went to 2397. Now it’s at 3897, we are due for an increase. Any business strategist would come in and say, hey, you do and the program itself and the container itself. It’s an unlike anything on the market with the price that it is, from what I know of so far. And I personally just like not ready to raise the price, I just want to get all the people who’ve been on the fence for a minute. I want to get them in for this particular cohort School of Sales, because I just love them. And I want to like honor the conversations that we’ve had, some of them have been years of conversation. And so that’s why this like when I’m talking to people, I just wish I could say, man, if you only knew like what’s to come. If you only knew what was inside of the Guide Culture bubble, how many the doors like open up the gates open up once you come into this eight week program, the gates open for in person, they open for Academy, they open for additional private, like they just opened up in new ways. And this is just step one. And earlier you can get in like once you’re in the family you’re in forever, the better. It’s an awesome, awesome time. Another thing I want to talk about two things that are very different number one is that it is live. It is a live experience. Now I want to just remind you because while this is like an incredible benefit, and we’re going to talk about why it’s incredible benefit in just a second, if there is a week or a few weeks, or if you’ve never attend a live session one time for the eight weeks at all. Please keep your eyes on the prize. So one thing I want to talk about why live is so incredible and why it is such a huge value add I know Kat has some thoughts around like a live experience in general. And that is a big deal. But I also just want to remind some of you that are concerned about potentially not being able to make a live session or concern about not being able to make any of the live sessions at all and you only get the recordings and we’re opening cohort 33 and cohort 34 because we want as many people as possible to be able to experience the live experience. But if you can’t, if you if it’s just not in the cards for you to sit down at 10am Eastern time every Friday for eight weeks. Please just remember to keep your eyes on the prize because the point of school of sales is to master sales skills. You are still like going to the steakhouse to get the steak. This is the steak This is the filet This is the meat this is why you came to the restaurant. You can add truffle butter.

Kat
You know what it more is like was kind of like the conversation with the waiter. Yeah, a little bit. Yeah. You know you have a nice waiter named Seth. Yeah, it says it’s just nice. He cares about your drink order.

Macy
He makes recommendations.

Kat
Yeah. He’s just happier there and wants to serve you to be honest. We are Seth, as your trainers there with you live, right? That is the bonus. Is the state the same 100% It’s a truffle butter still there? Probably yes, you get what you ordered my angel, what’s really important is that you could have an experience. Now here’s what’s really cool. Is that out of the 50 times that we’ve taught this, most people have roughly the same questions. Yeah. And so if 200 people are on live, you cannot be in so there’s like, you know, or a few people cannot be and there’s 150 people there live, then the likelihood that your question gets answered is rather rather high. And hopefully, a question that is asked, and we answer, it triggers your mind to think like, oh, I’m safe to ask a question like what I have. And then you can ask it in the Facebook family group that you are a part of for life. And I assume we’ll be rather pop in during the live training, because what’s never had? Well, it’s happened during the four week training a few years ago, but not ever since is that the training will really not be changed at all, but truly tailored to where is the cohort now, that content will not change, you have a workbook it is in stone, the emphasis the way of explaining giving an example if if we know that Katie is there, and she’s a chiropractor, and guess what we can throw in the chiropractor example, because we knew that Katie was there. And you can also make yourself known in this training. That’s like, there’s nothing better.

Macy
Gosh, I could talk about Daisy right now. Daisy, came to prep school yesterday, she can’t we just had prep school live, it was so phenomenal. We’re gonna talk about that in just a second as well. But she drove from Florida to make herself known.

Kat
Listen, to go after my own heart.

Macy
That’s not why she did it. But that was a result of it. We know Daisy now. And in prep school. I know I gave a few examples about Daisy specifically, based on what she told me, it was emphasized in certain ways for her, you know what I’m saying?

Kat
Just to hopefully to be relatable. She signed up for School of Sales for a lot of reasons. But the one thing she kept saying over and over was, I just want to be a better wife and mom, I just want to be a better wife and mom, and it like breaks your heart. Yeah, I cannot think about that. Like, it is the sweetest, most pure thing ever. And so like when you come in with a heart like that, that wants to grow. Like she wants to change for the better. Our head of coaches, Sara Stapleton came in for the exact same reason. And what’s so cool is when you come in with the like, a fertile heart, fertile soil in your heart. That’s when like, the growth comes out of left field, right secrets freaking running the company basically, essentially here. Yeah. And it’s like, holy moly, all you wanted was you’re so humbled enough to be better, where, like where you’re planting. And it can be so easy to look at someone else’s playbook, and be like, Oh, but their grass is so green, right? Their grass is so green, like their house is so cool. Their business is so cool. They have so many team members people are buying from them. Oh my gosh, they had a 20k day like blah, blah, blah. And like, I just want to encourage you like not even to look left and right. And to just water your own grass. Like look down at where your feet are just like Sara, just like Daisy and think like, man, like what would this look like, if I just stayed where I was and made it the best it could be? Because that’s what happens. And you are like the you are the ship driver, like no one can do it for you. And that’s why we I think one of the reasons we’re so passionate about sales skills is that you own them. No one can take it from you. And let me tell you, during Guide Culture burned down, like things were taken, things were run away with, you know, people can change their mind, and that’s fine. What’s really cool that you can equip yourself with skills, you’re never going to own every single skill in your business, or you will kill yourself, right? Like that’s so stressful. You shouldn’t have every skill. This is the one skill that actually helps you communicate what you do, right. So that people care enough to take action.

Macy
So good. That was supposed to be about how the trainings live, but that was so much better. It’s just so good. It’s like it’s like, Well, I think this applies because sometimes it feels like people are thinking about things in the future. True that might or might not matter. Like I might be on vacation on August so whatever right? And you’re just saying hey, like think about what needs to happen right now to water your grass. You know And maybe it is to come to an in person option, maybe sit there at 10am on Zoom, or maybe instead, like, join, know that the content is gonna be in your hands for the rest of your life, right and I 100% And just know like, this is my next step to one of the grasp of where I am, however it happens, whatever waiter I end up having. So come get the steak. Yeah. And I mean, we’re still your waiter. Another thing that I think is really powerful, is the rebranding, and I am the queen of telling you not to rebrand and not to focus on unnecessary non needle moving things. What I didn’t really comprehend about the workbook specifically, listen, the one I branding is probably not the right word. Here, we’re talking about the redesign of the workbook. It is the demonstrations of the points. And the reason this matters is because a visual versus a line of words will impact you and there are still lines of words, but the visuals paired with it is what makes it retainable.

Kat
So I will tell you that the entire point, okay, if we were to back this up the entire point of prep school, which was the introductory session into your eight week School of sales, the goal of the workbook, the goal of the training is so that you have a productive, exciting, just life changing skills lab, that is the entire point, our entire initiative, like every incentive in our heart, is to get you massive wins and skills lab, it is not so you complement the workbook is that so that you come on live and say like, oh my gosh, like love this teaching it so that you can show up in practice? Because I can speak for myself after, like I said, we’ve invested in a lot of stuff. And I wasn’t gonna say anything. But what I’ll say is that nobody, nobody, a lot of people selling stuff, do not really care what you apply. They really don’t. And that’s okay, because most courses are set up for you to take full responsibility. And I agree with that, in a lot of ways. What sales skills specifically, must must must include is practice is feedback. So you can go perform better, do it, get feedback, redo it, and then like, just keep getting better. And there’s no way I’m listening to an amazing sales book right now by Grant Cardone, he is crazy. And he loves being great. He is, as he would say, wack. He’s wack. I’m telling you, he’s off the handles, and he’s getting such good advice. But I’m like Uncle G, like, no one is learning how to do anything. They’re just hearing you be passionate about it, right. And there’s a massive difference between reading someone else’s manual and doing it for yourself. And this is what what loi de initially said to Macy was, this is not going to be Hey, part one, get the workbook part two, watch the training part three, go to lab? No, they’re all bundled into one, one training one stop shop to getting your sales skills, right? This is it like this is your eight weeks. And I just I’m really sick of people wanting to like our thinking and buying into the idea that they can just watch someone else’s stuff. It learn it for themselves, right? Because there’s, it’s not how we’re designed for to be able to take action information, you have to transform in order to go enact change, right, the whole point of business, and you going into skills lab prepared with the new, better workbook better for you to understand better training for you to understand a live component. So you can ask questions and take action quickly and effectively. I’m just freaking fired up.

Macy
Oh my gosh, is a no brainer. Like I wish I could just like shake people by the shoulders and be like.

Kat
I wish I could sign up for them. Because that is how I wish I had come to your house said the at your computer and say Angel here’s my credit card. Yeah, like let’s do this. It’s just not how it works. So like that would never work. Yeah, it would never work. Because someone has absolutely has to put the chips in on themselves. Yeah. And realize the like the unrecognized ability that they have in themselves exactly. Right. And just put like, a small bet on themselves to know. So because the only difference between what you’re doing now and making more sales and making your life better and other people’s lives better expanding lives, is like literally knowing how to help people understand. I guarantee you it’s not your product. That’s the problem, I guarantee you, it’s not your website. Trust me about that. It is. Are you able to say it in a way that people care?

Macy
Yeah. And it’s a skill. Yeah, people got so much relief in the boot camp, bringing this boot camp when you were like, hey, it’s not your like, don’t go change your product. I’m really glad. And it’s such a good point. Because that’s a lot of work to overhaul a whole product.

Kat
Oh, my gosh, well, especially because 99.9% of the time that product came from your heart. Right? And that is, like, a huge piece of what you need to sell. Yeah. Now, how do you articulate your heart? Because our brains are not designed to speak like that? They’ll start blubbering, and word vomiting. Yeah. So how can you be clear and passionate?

Macy
Yeah, another thing that’s really exciting, specifically about school of sales, is the structure of the eight weeks. So when we went from four weeks to eight weeks, it was quick. It was like a very quick, we should try this, which is how we roll around here.

Kat
It was a great decision.

Macy
And it really was like, Hey, let’s try it and see how it goes mentality. And what we have learned over this year and a half, two years is that it can’t be done any other way.

Kat
Can I explain it? I’m having a flashback. Yeah. When we decided this, we were sitting at the table in the front of HQ. And we’re, we were saying, hey, let’s let’s sell Guide Culture at a discount to graduates, let’s create this special discount.

Macy
And that was actually needed repetition, right?

Kat
Yes, they needed repetition. It was like, hey, this, get them back in practice, practice, practice, practice, like this is what’s going to make the transformation as they have to repeat it after it’s been heard once. In practice, what Yeah, and the suggestion was made, why don’t we just build it in mode, just build in repetition, right? And we were like, Whoa, like Sara Stapleton was here. And it was just like this perfect idea. We looked at the calendar, and we said, oh, my gosh, like this could happen quarterly, and then did the data and it was perfect. And so yes, now let’s talk about how is repetition built into the training? Because, again, not only are you completely set up for skills lab, you’re completely set up to repeat it.

Macy
Yeah, I feel like we haven’t really talked about what how the eight weeks it is repeated, and eight, we yeah, we usually don’t Yeah, talk about that, I think this is really should be really relieving to hear because it’s a good amount of information. And so you can kind of relax going through those first one through four weeks knowing it’s coming again. And when you are in a state of relaxation, you are more creative, and you can retain things. So it helps you kind of loosen your brain, take a deep breath knowing it’s coming again. Also, the way the weeks are set up is weeks one through four, the way you can imagine it is being inside of a batting cage. When you’re in a batting cage, the ball comes to you at the same speed. And at the same angle, your number one focus is to swing as many times as possible. This helps you gain strength, it helps your body start to know like how it’s supposed to move muscle memory, kind of get into like these drills. And on a peloton run, they were doing these, like high knee drills before. And the guy was like, hey, the point of drills is reminding your body how to move. Oh, that’s cool. So when you go on a hill, or whatever your body is reminded, oh, I just did these high needs. This is what this is how my body needs to react based on this hill. And so in the batting cage, you’re kind of doing these drills, reminding your body how to do things and create that muscle memory. And then weeks five through eight, you go on to the plate with a live picture. And now these balls, they’re going to come at different speeds, they’re going to come at different angles, and they’re going to come different directions and different spins your job really weeks five through eight is to learn how to read the pitch. So you combine the strength that you gained in weeks one through four, with the ability to read the pitch. The reason this matters so much is there’s really very limited value in being strong without being able to play the game. Very true. If you are strong with all the muscles and all the muscle memory and you can hit a ball as far as you can. But you cannot read a pitcher how pitch is going to come to you. It’s really not valuable at all.

Kat
I want to give like possibly two or three examples of this. Kind of like teasing this out in my own brain. Yeah, such a good example. Perfect. So let’s think about the first thing that came to my mind is using a sales example. Maybe you’ve been told, like I’ve seen some free slash, you know, $7 ads on Instagram was like Hey, like buy my script by my sales script and practice it. Yeah. And there is possibly some value to like taking a script and prac To sing it 100%, right, and like looking in the mirror and saying and be like, ooh, like, that sounds good. You know, that’s cool. There’s another and being in conversation with someone. So can you ebb and flow with the conversation, that is what weeks five through eight will be for you. And then another one that comes to my mind is, like, being able to cook, you know, like, you can read a recipe book, and you can make something, it might take you a little longer because you’re getting the hang of it. And that’s literally how it’s supposed to be. Or, or not, not or, and then you move on, you’re a little bit better and stronger. And so you try to like cook for a small group. You try to cook at, you know, a restaurant, maybe. So all of a sudden, you’re ebb and flow with time and inconveniences.

And so the question is like, there’s, it’s so easy to think like, Okay, I learned this, I’m stronger now. And that’s true. Have you gained a level of even just one degree level more of mastery to where you can ebb and flow, the entire point of weeks five through eight is for you to gain that level of mastery, and feel like, gosh, I can take a deep breath, a sigh of relief that I’m walking into a department store. And if I run into a prospect, I can actually have a conversation with them. So I can actually have fun. You know, Jamie DiLaurentis, she is a dietitian. And she only took the eight week training earlier this year is already an academy. Yeah, is crushing it. She went to a hockey game of all places. Yeah. And walked out with three new leads. I honestly needed to talk to her about this. All I know, I don’t need to know anything other than the fact that she is equipped to ebb and flow with people. And she said it feels like she said, If I could put one when to what guide culture, like sales skills have done for me, it’s that they make conversations feel homey, which means people feel safe, they feel protected. And they feel like they’re actually going to like, get something in return. That’s how home feels. You know, you’re served when you’re at home. And that’s just such a huge win to me. And it’s only because she has stayed in the five to eight mentality of getting stronger. Yes. Applying it in the wild.

Macy
And so this this eight week dance has been perfected. Yes. And it’s been mastered. And that’s really a huge difference of school of sales, is that this container has been run through a lot of times, rinse and repeat, tweaked rinse and repeat. So you can feel really confident about the two parts. I know we’ve talked a lot about prep school, but we just completed it yesterday in which everybody gets a copy or gets a recording of prep school. So even if you weren’t there live you get it but even after doing it yesterday, I believe in it even more. Oh yeah, not that I didn’t but I’m just like that to you, you know, sold a lot of ideas telling will do that to you. Yeah. And I just cannot believe how equipped. These students are about to be coming in to school of sales without even starting it. And I think one of the biggest things is this product knowledge formula. And I was reading product knowledge formula in our workbook, or just product knowledge in the workbook today. I was just trying to get my brain fired. And I was just like, people probably think this is so lame. product knowledge. You know what I mean? They probably think that is the lamest thing that they know their stuff. They have their certification, they have their degree what other thing could they possible know.

Kat
They can’t fit anything else in their brain. Well, we had one of the attendees yesterday who’s in cohort 33 Is Sarah Kraus. Yeah, I’m sure she wouldn’t mind me saying she is in a major certification process right now. Yeah, I can’t believe she’s like fitting this in. I’m so proud of her brain is saturated with this new she said I’m on Zoom calls like all day, yeah, I’m quiz I have like it’s I’m taking action every day. Anyways, my point is that she doesn’t hurt product. Like she’s learning it to the maximum right. And she still knows there’s a difference and knowing like, like knowledge knowing and like a deep knowing to the point where it can be communicated. It’s a different skill set. Totally. And she sees that which is awesome.

Macy
Yeah. And I’m, I am so passionate about product knowledge. When I see anything about product and people. I get so excited because I know what it does for my heart. I know what it is for my spirit and I know what it does for my brain. When you know your stuff, and you know how to connect it emotionally. Okay. That spirit that kind of stirs up inside of you, is so transferable. It’s like the only thing that transferable knowledge can not just be transferred. It’s a feeling that gets transferred And when you’re able to connect the pieces, that’s when things really change. Honestly, if only we could talk about our water our cup of water example right now. Oh, yeah, sure. Because Uncle G was talking about this in his book is that basically like a cup of water means different things for different people in different times. And they could change in an instant in an instant. And so if you know that your water is in a china glass cup, and it is so gorgeous, and you just want to talk about your china glass cup, because you know that that matter, like it’s Thanksgiving.

Kat
We all deep down know that the only reason there’s water on the table is because there’s these glasses to hold it literally,

Macy
That’s the point. Everyone’s having sweet tea, right? But they we want to like show the glass, so you put the water out. But when grandma is choking, and you’re sitting there saying But Grandma, look at this glass, like look at this glass, look how beautiful it is, because you know your product as the glass that is holding it. No one cares about the glass, they care about saving grandma. And when you know your product, so Well, you know all the different ways that people might could use the water. Maybe they do care about the glass, maybe they do like really need to be hydrated, maybe they’re studying and the need to remember stuff.

Kat
Maybe they rubbed their eye with something spicy, and all of a sudden, you gotta pour water in there. i The needs must be uncovered, right? I wish that in the real world, like of sales world, everything was that obvious? It’s like a burning eyeball. But it’s simply not so how do you uncover the need, so that the products meaning watercop can be used yes to its true potential because it’s irrelevant, right? If someone is choking, or has a burning eye what needs to be hydrated is that you have got to sell with a different angle a different direction. And you’re right, the product knowledge formula revealed so much depth to the directions you could go.

Macy
And when you know these lanes of your product, so Well, all of a sudden, you see all the people that need it. And so people get obsessed over this ideal client avatar, and I do think there’s value in that don’t here, don’t get me wrong there. But people zero in so specifically on their ideal client, and they need to have the name Jessica and they need to live in California. And they need to drive a Tesla, like all these characteristics, characteristics about Jessica, you don’t even see all the people behind Jessica that need what you have. Because you’re so obsessed with the person, not the product and what it does for you. And people are missing the boat in a major way.

Kat
I will tell you one of the things that has changed with us a lot. And tell me if you agree with this, I’ll just kind of peel back the curtain a little bit is that we had done that before. And it was Oh yeah, what really changed. I mean, we were kind of separating people out into like industries a little bit and always kind of thing and like what level of business they were at. And something happened. It was not intentional. But we started selling a belief. And that belief was sales skills are life skills. That’s right. And now I don’t care. Actually, I welcome Daisy coming to be a better mom, and I welcome the dentist who wants to, you know, serve clients make them love dentistry or whatever. I don’t care who you are, because sales skills are life skills. And that’s the power of knowing your lanes. And going deeper. Yeah. And I just don’t think that everyone’s capable of that. But I know, no, everyone is capable of that. But not everyone’s doing that right? 100% everyone is capable of that. And if you’ve ever had this poll of all boy products for everyone, and someone says, No, it’s not. Yeah, like, honestly, it probably is. Yeah. But how are you selling the belief that it’s necessary, because people are not feeling that? No one wants to be sold to a glass of water when their eye is burning? Right, exactly. So what needs can you uncover and see the exciting potential of how much is really out there for you?

Macy
Yeah, it’s a huge deal. So that’s why I want to, like just keep talking about prep school, and the product knowledge formula, and hopefully give you a new perspective of those two words, product knowledge. One of my, like, core memories of guide culture and teaching it live and teaching over and over and over was when my brother in law was in in person. And we were working on handling objections. And he had already taken it multiple times. So this might have been his like, third or fourth, and he had the realization of like, hey, my ability to handle objections is directly correlated with my product knowledge. And ever since he said that I cannot unsee it. In fact, when we do lab and talk to people, I can see so clearly where their product knowledge is out. And it’s clear in the command that they have over what they do. And having command over what you do is one of the most important things because like I said, people can feel that they can feel the words that are in your head. And the command comes from the inside out, which is through your product knowledge, honestly. So knowing the path. That’s why this formula is so important. It’s because you can say hey, study your product knowledge, but the path gives you the way to do that so well and do it before you even start school of sales. Yes, that’s amazing. and guests.

Kat
Yes. So you take in the information with like just a fresh, fertile mind that’s ready for school of sales. It’s one thing to be like, Okay, I’m ready to learn. It’s another thing to be like, Oh, I’m ready to learn sales skills. And my mind is primed for this here. And, and then of course, like I said, before you knowing, and being so ready and confident to take action and skills labs, so you can get so much farther faster. Yeah, it’s insane.

Macy
Absolutely. Okay, listen. So to save time, and make sure School of Sales is a good fit for you. We want to invite you to the info call. This is not a call to make you see that you need School of sales. This is a call to help you make a decision. Either way. Living in the in between is exhausting. And there are so many of you that have been on the fence for a long time. And I am great with that, like people need time to think about it for sure. But you’re wasting energy by thinking about it so much. And so I just want to help you make the call either way. And maybe you just make the call, like, Hey, I am going to do cohort 34. And you make that decision and you move forward and we close it up. But you will find so much relief and getting clarity for you specifically., All of the information you need is going to be in the show notes with the link so you don’t have to sign up you just have to click and join at 9am Eastern on the 12th or 8pm Eastern Eastern on the 14th. And please like bring who you need to bring, like, bring your spouse, bring a business partner I know lots of Bacala there’s two business partners on there. Like all as welcome. These are just conversations to help make sure you are a good fit.

Kat
100% Get your questions answered. Get the clarity you need so you can make a confident decision.

Macy
Absolutely. So we’ll see you in the info call and hopefully we’ll see you inside School of Sales.