Macy  

We have been sitting on this announcement for a good while and to be able to freely talk about it share about it is there’s nothing better than to be in this position, because we are completely fired up the newborn baby is being brought into the world into the home of you. And you just heard a little bit about, you know, kind of potentially where this came from. But we would love to tell you just the story of where it’s come from, what this reinvention has meant, and what it is going to become and what we envision it being. And we’re fired up about it.

Kat  

Yeah. And hopefully, it inspires you to know that your reinvention season only can make you better when you’re in fertile soil when you really allow that to happen. So hopefully that inspires you.

Macy  

We’re organizing our like evidence, or what we call, it’s what we call evidence is basically testimonies. And I was looking through the organization, and there was so many, probably about five or six messages with some sort of, Hey, I like got more out of this than I did school. I wish I had this, in addition to my degree. And maybe that just being planted over the years has just made me want to do more research on Hey, why are they like saying that, because I went to school for child development, where you went to school for dietetics and nutrition. 

And I mean, I didn’t go to school, like with a vision of what I really wanted to do, I just went because you’re supposed to you had had the vision of what you wanted, right? And so I was just like, I’m gonna do some research on what these degrees are offering. Because these degrees, they’re just, you know, they tell you that this is what you need in order to add value to the world. And maybe you’re using it, maybe you’re not. And in many cases, there are some careers where a degree is necessary. And that is, you know, totally and completely valid. But what I get kind of riled up about is how the degree is just not enough. The certification, the letter on the wall, the plaque on the wall that says check, you have the certification, you have the knowledge, you know, go get a career, it’s just not enough, that alone is not what it takes, if it were what it takes, we’d all have a piece of paper, and we would be killing it.

Kat  

I think, maybe a example that we can all relate to, on some level. This isn’t the exact perfect metaphor, but if you’ve ever had a doctor who just did not have great bedside manner, right, that’s a phrase, you might say, Oh, they didn’t have great bedside manner, or you have a doctor who you just love. Man, they listen to me, they care, they want me to, you know, follow through, they give great instruction. You know, those two different types of feelings, right? No bedside manner, great bedside manner. The degrees the same, right? So what sets them apart? Is it that they’re just a nice person. I mean, we could argue like what makes them different all day long. The point is that the degree alone does not set you apart. There’s a million people who can get a degree and quite bluntly, go into debt for that degree, simply to not have the payoff that they really wanted. So that is really the angle and the passion that this is coming from, because we’re sold, that it’s enough and that it’s the ticket to a salary and all these things, but it really is so much more complex than that. And just for the record, we need doctors, we need lawyers. We need dieticians, hairstylist, I mean, copywriters, business degree people, right? There’s a need for this. And that is the very reason why we’re going to talk the way we’re going to talk today is not so you go own your own business, selling something random. 

No, it’s so that your degree is profitable, helps people and you become the one that stands out with your degree. But what I find is that people are no once they have what we’re talking about today. They’re not looking at their degree on the wall. They’re looking at their clients and focus on that. So they’re playing the game of serving with skills, and that makes the degree just part of their story, not the whole store. worry, that’s perfect. Because you know, you can have the degree but you’re not a lawyer until you have a client. You’re not a dietician to the customer or patient, or I mean, we had a real estate agent send a message saying, cuz she went got sales skills. And she said, man, a license is just a license until you can sell this right, a dietitian is just a dietitian until you help someone Yeah, get results. Yeah, you know, we want you to be a dietician and make your business, your practice profitable. And I keep saying profitable. But I mean that like, in the sense of like life commissions, when you help a client overcome their own brain, their own habits, their life is better, their kids are better, their husband’s happier, because you helped a client when that is a commission, that is profit. It’s just not money profit. But I’m sure it is, as well. Just know that life commissions are so much part of the story as well, that actually make your work purposeful.

Macy  

Yeah. I just went to a life coach certification. And it’s interesting, because whenever I mentioned, sales, there’s a few reactions. But all most of them are people that have their if they’ve been in sales, they’ll say, Oh, I’m in sales. And sales skills are the most important thing that you can have. If they’re in sales, they’ll agree with me, if they’re not, they might just say, oh, you know, whatever, and just keep moving on. But the people who are in sales know how important it is. And so it’s just so fascinating how, like, the more research we did, and just specifically an MBA ,Masters in Business Administration, the lifeblood of a business is sales. There is no business without sales. You have a hobby. 

Kat  

So I was reading in business secrets from the Bible a couple of nights ago. And did you know that there’s a Hebrew word for blood that also means money? So if you get in a car accident, and you need blood, you can receive blood from anyone who has your type. You also produce more blood, we all keep producing blood. Money is a similar way. If Macey gives me $20 in ones versus $20 in a $20. Bill, I really don’t care. And I also don’t care where she got it. It’s money or it’s blood. And you’re saying it’s the lifeblood of a business. Yeah, because it keeps running through. It’s necessary. And when you get it when you get like a transfusion will say, in the form of a transaction or something. No one cares where you got it. Wow, all that matters is that there is an exchange of value. And I just found it really interesting that the Hebrew word for blood and money were the exact same. Because it always means something. Okay, that was a sidebar.

Macy  

But it’s so good. Because it’s, it is the number one thing that needs to happen in order for a business to work. And if you look at the pillars, and this is just like quick Google search, looking at general pillars of MBAs. Now, this probably might not be the case for every single school or every single program. But this is just from what the research I have done. The six pillars are finance, marketing, accounting, teamwork, operations, and ethics. All great things I don’t argue with any of them. I am in shock that not one of them has even the word sales in it. How? How is that even possible to have a master’s in business without the ability to sell? And based on some research, I’ve done an MBA degree without the undergrad can cost $72,000. Can you imagine what you could buy for $72,000?

Kat  

I mean, I wouldn’t even like consider buying it, because I’m just like, that’s, it’s so weird how the frame of like, oh, are you gonna build out your basement or get a degree, the degree seems like so easy. It’s so easy to spend that money.

Macy  

And I’ve also seen how a degree is typically dated within five years. You know, I’m looking at these pillars and it’s like, they’re good. But you know, the market is always changing. Of course, there’s some marketing principles, but I mean.

Kat  

Can I ask a question? Truly message me on Instagram @theguideculture with this answer, I genuinely wonder, because not only is the degree genuinely outdated, but it’s also not up to date when you even get it. That’s impossible.  I mean, my textbooks from Nutrition, we’re not up to date 2013 books when I was in school, it’s impossible. They can’t create textbooks every year. But science is always being discovered. It’s always changing. So not only are you getting a slightly outdated degree, not by anyone’s maliciousness, but add on five years to that, then all of a sudden, you have a 15 year, possibly, dated degree if I’m wrong, I want to hear why cause I honestly want to be wrong.

Macy  

It’s insane. And what’s crazy about you know, this is people, they don’t even question taking out a loan, because it’s just what you do, right? You take out a loan, it’s the how the world works, you have to have a degree to be able to get anywhere in life, and then they’re in debt. And then they have all this interest on top of their debt. And so every time they make a payment, it just cancels it out, because it’s the so you need more money to be able to pay it off, not whatever your salary is, it can’t be done outrun the interest to outrun the interest, but you don’t have sales skills to be able to make more money in order to do that. It’s just the cycle of, it’s really hard to get out of, but when you can have love while your husband Carl has said it’s not time management, if money management, because you can either pay it off quickly with more money, or you just like play the time game and you know, hope. 

So without the skills to make more money in order to pay it off you’re just like handcuffed, and it breaks my heart and I cannot stand it. And you know, I, I looked into one specific MBA program that even had a concentration path and entrepreneurship. And in my humble opinion, you cannot be an entrepreneur unless you can sell period. If you can’t sell, I would consider you like an inventor. Right? But you have an invention that lives in your closet. Yeah, entrepreneur is taking your things to market, taking your problems market and getting it into the hands of people. And I’m looking at this curriculum and not one word is sales. It’s like developing successful business plans. The word business plan, I get that it can be important. But that’s not step one, you know what I mean? New product development, financial models, investment analysis, leading evolving organizations for entrepreneurship, nothing in sales. 

Kat  

You can’t have an organization without money to pay people, right.

Macy  

And then it’s not even just like, because there’s so many sales principles that could be taught. But I’m talking sales skills here. Sales skills and like knowing what you know certain fancy sales words are and buyer types, and this and that, like those are great, but I’m talking sales skills, the most basic, most important principles of all things sales, it’s just not included. Now, we’re not knocking college here, right? Kat and I had a great experience. We both went to the same school, I met my husband there. Kat won college if there was a winner, she won that girl worked hard, and she got her degree. And she was a friggin superstar like and

Yeah, I mean, my life wouldn’t be what it is without it. 

We’re just like, fascinated of how it’s just normal to just go to college, get this debt and not have the skills you need to be able to take it to market and use it really well. And so for that reason, we have reinvented just the Guide Culture signature training that you know, and love into the Guide Culture School of sales. And I’m going to be honest with you, like I’m just going to tell them what I want for this. And I know we’ve already talked about this. I want and this will happen. Guide Culture School of sales will be as mainstream as law school, med school, vet school, pharmacy school, hair school, sales school. Like it doesn’t necessarily replace anything but you like Jeanette she’s a veterinarian that’s in our in our academy and we sent out all the brand new workbooks to our Academy members. And she took a picture with her stethoscope and her guide called your workbook and she’s like these two things go hand in hand like you can’t have one without the other. And I just believe that wholeheartedly like this is like people will have your own school what school what kind of what are you studying? I’m going to sail school and I believe that that will happen for a few different markers potentially. And I’m not super clear on what like a major marker would be but I would love for this this to be just a major move. What do you mean by marker? Like it how I’ll know that this is our mainstream right movement. Yeah. I don’t know what that’s going to be but that is like my vision that it’s common knowledge so that you can go to sales school.

Kat  

What’s going to be cool about those people who do choose to take that path is they will know that sales skills are life skills. Yes. And that financial commission is just as important as life commission. Yes. Seeing your clients when I mean Jeanette always tells us the look on the pet owners face when they feel understanding of what treatment to do or not to do. That brings her fulfillment, right? Because you’re ultimately serving the pet owner. Right. And so it’s just a life commission. Yeah. It’s in those things make me feel like the markers are slowly there. 

Macy  

So we want to just talk about how school of sales works, and what is reinvented and reimagined about the training. So it is going to continue to be an eight week training. This eight week training is the material that Loy has created over the last three decades, and we have refined it a lot. There have probably been over 50 refinements of this material, taking it from 30 years to four weeks to eight weeks. This to that to this. And in my opinion, this has been the most groundbreaking refinement and reimagining by far than it’s ever been. 

We’ve talked a little bit about like, when a forest fire happens and burning things down and things regrowing. And I love thinking about when when there’s a forest fire and a tree burns to the ground, the same exact tree grows again, it’s not a new one. It’s not a different one. It’s the same exact one, except it is so much bigger and stronger. And deep, the roots are deeper, and it’s more luscious. Because all the nutrients that were burned from the fire, they go back into the soil into that same exact tree. And that’s exactly what’s happened here. The principles will never change. Sales principles are sales principles till the end of time. The depth of this material, the details of this material, and especially the details of the workbook in the delivery is different. It’s just better. It’s deep rooted, and we are just completely fired up. Honestly, I’m we’re gonna talk about the workbook in a second. That’s like one of the things I’m most fired up fired up about, as well as the ability to teach in a brand new way. 

And, you know, there’s a couple of wins that I’m kind of looking at right now. But I just want to show like, I just want to one right here. Okay. So I’m gonna put a screenshot in, it’s a screenshot of a conversation, okay. It’s the first message is a follow up message. The Guide Culture student is following up. The next one is basically a concern and objection, the Guide Culture student responds to get a little more clarity, the response is another objection, and then the Guide Culture student sends a 53 second voice memo, that’s all you see is the voice memo. 53 second, and the next response is let’s do it. Just from the material, okay, the material alone, being able to take an objection, this is where it goes back to the how you just describe people say handle the objection is like, Okay, but how this gives you the how, and it helps you save so much time and energy, knowing exactly how to do it.

Kat  

I don’t think I told that story on the podcast, what storyteller, but how so I can tell that. So I have a neighbor who is in, in sales, he makes 100% Commission. No salary. 100% Commission. And he was telling me just that he wants to get his MBA and be able to take different levels of the corporate ladder. So I have said, So sales is like a tangent to the corporate ladder. He said yes. But what he said to me was, so what is like sales training, and Knowing, he’s in sales. I said, Well, you know, how you’ll be told, Hey, do this, get on the same side of the table as people. Have empathy. Build the value, all these things, all this kind of communication jargon. And he’s he even threw out some words to me. Clearly, he understood what I was saying. And I said, we teach you how to do that. How TO actually execute on that, like thought you actually get to apply it, and get coached on delivering it better in a way that actually works and could work in the real life. Because that’s all that matters. Yeah. So what Macy is saying is that the eight week training, each of those skills for the eight weeks build on itself, and then you apply it weekly, which we’re going to get to in a second.

Macy  

Yeah, and me just being at the life coach certification conference, when I ask people just about what they do and who they help, it is so evident that people know their stuff, it is so evident, they know their client, they know their industry, they know their product, they know that what they can do. But they, they’re like tripping over their words, because they just know so much, and they’re emotional about it. And they know they can help and they don’t know what to say. And so Guide Culture School of Sales, it really helps you take all of that information, condense it in a way and communicate it that connects with people and makes them move. When we say move, we just like take action, move in a direction, want to learn more asking more questions, share concern, and then eventually buy. 

And it’s not just the words that you say, it’s really the delivery of it as an addition to the words, because you know, Kat can say the same exact sentence that I would say, and it would come off and be received differently. And that’s all in just coaching. In fact, someone also made a comment to me, they were like, they were like where are you from? And then I was like, I’m from Georgia. They’re like, Oh, you’re from the south. Like, that makes sense. And like, What do you mean, they’re like, Oh, it’s just like, easy to talk to you. And I was like, you know, you might actually be hearing sales skills. You know, what I mean? Like being able to, like, get the right information, be able to connect with them, and move forward in relationship. That’s a sell right there. And we were totally connecting. But she attributed to me being from the south, which I thought was really interesting. But it was actually sales skills that can be applied, of course, and talking about what you do, but also just in any relationship at all.

Kat  

Correct. And I will kind of want to go farther on that. Just to say that one of the biggest misconceptions around sales and sales skills is that a great person is a friendly person. And it’s so much more than that. It’s so much more skilled than that. And that’s just what I want someone to know. Because I think southern people are just known as being very complimentary. And that’s like a sales thing. I’ll just tell them that they’re right. Yeah. And then they’re smart. And they’ll like you. And it’s really so much more about guiding the conversation with intentionality. Yeah, absolutely. And so of course, you this is, okay, yes, you get a week training before the first time ever.

Macy  

We’re teaching it live, baby. The last time we taught guided culture, which was not School of Sales at the time we did it. We taught it in a room with nobody, and not on Zoom. This time, we are teaching it live with you. And you have the option to join us at Guide Culture School of Sales HQ, if you would like to, you can do it for the full eight weeks if you’re local, or you can kind of plan a trip around it and come we’re doing it every Friday starting July the 22nd. You can join us here at HQ. Now, what’s really special about a live training. It’s a way bigger deal than I think most people even realize, if you think about like school, and anytime you needed extra help for your teacher, I know I went to college, and I went to office hours, I was having a hard time in math. And my teacher really helped me in the office hours. But what was even more helpful was I could tell he adjusted his teaching for me. I could tell he was kind of making eye contact with me trying to check my body language to make sure I understood he knew where I was struggling, he spent a little bit more time in certain areas, because I was like showing up and I was asking questions. And he, you know, met me where I was. And that is this opportunity right here. Because it’s live because you can be on Zoom, you can be in person, there will be little adjustments and it’s not, you know, the full. It’s not like a three day training. It is eight weeks. So overtime in between the trainings, in between the weeks, we’ll be in conversation with you. And we’ll be hearing from you. We’ll be hearing from your coaches hearing what you’re saying, and make adjustments based on how it’s going.

Kat  

100%. And the other thing is that when you’re watching a training and you have a question, the amount of energy saved by just asking it right then is immeasurable. Because for you to walk away from learning anything and still have questions in your mind. You’re not applying it because you’re wondering, so to be able to ask questions that actually deepens your knowledge quicker, allowing you to apply it even better. and more efficiently. It’s an incredible opportunity. And honestly, we did not even realize all this when we first decided to teach it live. And the conviction has really, it feels so urgent. Yeah, to get you in here. And that is actually why there’s another piece of good news. For this reason, since we are starting to teach live, July 22, through September 9, there is the opportunity for the final two cohorts of the year, we’ve never opened them like this before. For the eight weeks, you can regardless of which of the last two you would like to take, you can sign up now. And join us live this summer. Yeah, and we’ll get to details about that later how that really works, logistically, but just know that it’s such a big deal that the last two cohorts of the year, the final two cohorts of the year, are open.

Macy  

Yeah. And a great example, I’m talking to someone who’s interested in Guide Culture. And she’s like, Hey, I am finishing up like a project. Right now I’m finishing and I can’t imagine adding anything onto my plate, like in this moment. And so she’s a perfect situation to go ahead and join the cohort 34, which we’re going to talk about days in just a second. But to join the later cohort, be able to watch the training live almost possibly be a little bit like a fly on the wall, and then repeat the training when it’s time to do her lab. So she feels a little bit better about the timing. But you get to choose, we usually only open one at a time, there are two cohorts open because we know what a huge deal this is to be there live, we want as many people as possible to have the opportunity. Since you know we only have so many coaches, we can only take so many people, we want to be able to have as many people to come live as possible.

Kat  

So we said the final two, one is this late summer, so late July, it will open you’ll have your starts July 22, July 22, you will have your skills lab starting right away. If you decide to do the very last cohort of the year, we’re calling it cohort 34 your first time will be in October. October 7, I believe.  So imagine this, you want to take the cohort 34 You know lab starts October 7 and you’re going to be able to catch the training live starting in July. Imagine being at the call. Even if you couldn’t give it your 110%. Let’s just say you gave it your 90%. But you asked a question. You got some thoughts out, you watched the chat. You saw what people were saying the aha moments you got to be there for q&a. And then you start in the fall. You start in October. How much more far ahead, are you because you got those thoughts out? You’re able to think about it and really stew around in your mind how to put this into action? 

Yeah, we’re going to talk about repetition and the power of it in just a second. But it’s kind of built in for you to get Yes, multiple reps which is so exciting. Another thing that you get inside of Guide Culture School of Sales is your skills lab. This is where you put things into action. So it’s the difference between reading about riding a bike, someone telling you, hey, here’s how you ride a bike versus getting on the bike. Skills lab is where you get on the bike. 

I’ll tell you what this is not. You just saying something about your life coach certification brought this to my mind. What skills lab is not is a place for like masterminding, right? Here’s what I mean by that. Because I think a mastermind is great, where you’re getting, you know, your ideas and generating thoughts and feedback of when it comes to an idea. Okay, your skills up is when you take what you learn in the eight weeks, you have homework, you have a framework to plug in all your knowledge, the way to condense statements. So to condense your information into the right format, so you can control conversations and really move forward, whether it’s in content podcasts, you know, I don’t care where you will have the skills to be able to put that into action. It’s not just a place to talk. 

It is a structured place where you’re supported, you are safe, you are pulled for and the goal of every single coach is to every every lab you walk away from you win. So that is what a lab is it’s so much more than just showing up and like talking about the content. It’s not that at all actually. It’s really practice. It’s practice 100%.

Macy  

Because information without practice is just information which you know, we all get into those information loops. Oh yeah. But information with practice is what makes it a skill. So this practice is very specific, very strategic, and it is very structured. 

Kat  

This is why Loy before clearly confident, or Guide Culture or any of the trainings were created. He said, I kept going to the seminars. And the problem was all knowledge, no application, there were it was great knowledge makes you feel great when you walk out the door, until you’re standing face to face with someone, right? You can see their eye contact, and you just want to know what to say, right? This is the skill that actually helps you do that.

Macy  

Yeah, absolutely. And what’s cool about practice is that you can practice in the wrong way and not even really realize it. Even this, like life coach certification, you know, I didn’t, I got to practice a little bit, I didn’t get any feedback. And so I’m here talking with all of them playing, but I’m like, I think I’m practicing possibly in the wrong way here. And it definitely doesn’t feel good. And so what’s cool about this kind of container is that feedback is along with the practice, we want to make sure that you are practicing correctly and focused on the right thing. So in this lab, the skills lab, there’s a group of seven people with your coach. And so your coach really comes alongside you puts you in a very safe environment where it’s you can’t lose where they see where you’re at, they meet you where you are, and they’ll just push you a little bit further, they’re not asking you to be you know, 10x, they’re asking you to be hey, let’s just be like 2% better every single time you come to this call, and when you leave.

What’s really just encouraging and exciting about practice. And what you should feel so hopeful for is that successful people are not just smart, you know, your intelligence does not make you successful, it’s your ability to practice consistently get reps in over time, along with feedback. That is like the definition of how to get where you want to go ultimately. And so not only are you getting these eight week material, this all this content, but also the container to apply with the feedback. This is like such a big deal. And the more I invest in, and the more that I learned, the more I realize how rare and valuable something like this is and how I’m just so proud of it. Honestly.

Kat  

Another very exciting thing that has come with the reinvention what I mean, it’s hard to say what is like my favorite honestly. But like Macy said the training has details, demonstrations at depth that it really has never had before. And this is definitely the most reimagined reinvention ever. And one of those things is coming in the form of a remastered workbook. Now, you know, in college, you buy you buy your course you buy school, and then you go pay for your textbook. I don’t know if y’all remember that. But I have memories of that. And when you sign up for school of sales, you we will ship out your your workbook, I mean that day or the next day, and you’re gonna have something come to your, to your home to your mailbox, completely included. 

And the point of this is not just information that we’re regurgitating. This is a demonstration so that you can go to skills lab and execute quickly because you’re about to learn a lot. You’re about to learn some really cool techniques. They are they are simple, but simple isn’t always easy. And you’re about to learn something in the easiest way we could possibly do. There’s breakdowns, there’s explanations, there’s even visual, I mean really good visuals for you to really see, man, like, I can do this, I can keep getting better at it. So you feel just clear. And that’s coming in the form of a completely redesigned workbook. We have sent it to our coaches and Academy members first. They’ve seen both versions. And their reactions are incredible. 

Macy  

Another thing that’s brand new, brand new alert, brand new alert is something called Prep School, I’m fired up about prep school, I’ve been kind of just reflecting we all have been reflecting on maybe what’s missing in guide culture. And I think the preparation before it even begins has been missing. And that’s why we are introducing Prep School. Now if you think about what it means to be prepared, versus what it means to plan. If you think about planning, you are intending to do something. Yes, the intention. Prepare being prepared. It means you make someone ready to do something. You’re actually in action. Right. Planning is intending preparing is an action.

Kat  

I think I heard on a podcast yesterday that said preparation is the difference between being excited to do something or being nervous to do something and that you we all know the feeling of oh, I can’t wait to get up there and try versus oh my gosh, I can’t move. I have to do that today. 

Macy  

Wait, that’s brilliant. And so true. Wow. And so what’s gonna happen in Prep School is we’re doing this live as well, we’re going to talk about this early admission deadline where you can be a part of this live. But you’re going to kind of get introduced to a few things. Remember, I talked about how you have all this information, your head of what you do, why you do it, and why you love it, and why it helps people, we’re going to get all that out in a clean way sl you can be ready to put it into the method. You’re gonna introduce the bubble, you’re gonna introduce the material, you’re gonna really get clarity on what you’re really selling, you’re not selling what you’re thinking or selling, we’re gonna get clarity on that, so that you’re ready to hit the ground running. And I really also think preparation, it helps you just mentally be free when it’s time to start, because you’ve done kind of the hard, maybe it’s like the pedal on the bike. It’s like, hard to push when you get going. But once you go, it’s easy. This preparation is nice to kind of get the hard push out of the way so that when it’s time to hit the ground running your your wheels are spinning. 

Also, I love this thought that prep school helps you kind of become the person you need to be in order to make the most out of any experience. And so you’re going to be in the right mind frame thinking the right thoughts to be able to be prepared to do the most in the best way. You’re also going to get that continuous support in the fam Facebook group, but I really just want to talk about environment for a moment. Because support and a Facebook group like I know, I’m also in lots of Facebook groups. But this matters so much. If you think about growing up even in school, you probably made a lot of decision based on the environment that you were in. I know Andy Stanley says that the quality and the direction of your life is dependent on your friends. And your friends usually determine the environment that you’re in, do you go to church? Do you go to parties? Do you go to you know, your sporting gait? Like none, there’s none. That’s good or bad. But it just is what it is right? And so being so strict on your environment, and knowing where do I like spend my time and energy and intention? 

Guide Culture gives you a lifetime environment to stay in with the right people focused on the right things. I know we all have good intentions to like, you know, be focused on the right things do the sales activities, but environment is almost always going to win over will. And so having this place where you can come you can talk about like what’s probably potentially going wrong. And also bring some conversations that you’re having. And let the coaches come and run and support you and help you guide you through the conversation that you are guiding. It’s a really big deal. You’re also going to get that private podcast that repetition is key. Absolutely key because if you think about like your practice, it helps you turn information to a skill. And then repetition helps you turn skill into something of the subconscious. It’s only through repetition, has just rehearsed over time. And so the private podcast puts the material in your back pocket where it is so easy just to pull out. I’m in a ton of programs. And whenever I want to re listen something I’m like pulling on my iPad, and logging in what video did I leave off of. Wait, I didn’t finish that video. Now I gotta find where I am. A podcast is a big deal.

Kat  

Imagine the way you’re listening to this podcast right now. It’s literally We’re Not Making This Up. It’s on Apple podcasts in your queue. That is going to be your podcast on your podcast library. And it will be labeled by week. And when you pause it, it pauses you come back to it. It’s still there. And so it’s just really, I’ve never seen something as convenient because you’re right. 

So you might be wondering, oh, okay, so I can just listen to the training and go to lab, you will get access to your private podcast after week four. And the reason is because you need to be there live asking questions for the first four weeks, the whole eight weeks. The private podcast intention is for you to keep listening. Keep staying in it keep these you know, every time you hear something, your brain wants to look for something new. Have you ever watched the same TV show? I mean, I watched Friends 100 times. Macy watches The Office, you pick up on something just nuanced and funny. And oh my gosh, I never noticed that. They did that before. How did I not see that? But that’s just how the brain works. It’s constantly filtering and looking for something. And you get that in the private podcast. So there’s so many resources for you to master this. That is the entire heart and goal of this. And I’ll tell you what, it’s not going to cost you $72,000 Like that MBA degree. Is not because one that’s just how we’re gonna do it right. What ot is going to cost is 3897. I can’t call it a cost. It’s it’s your tuition.

Macy  

There’s nothing like this from what I’ve seen that’s on the market to be able to help people in this way. But you don’t have to pay 3897 to be part of it. You can start today for $507 in a payment plan option, there’s a three month a six month and eight month payment plan. You can pick your cohort. There’s so many options for you to make sure you’re set up well to get the most out of this. Now I want to talk about this early admission deadline. Because the Prep School that we’ve talked about, it is happening live July the fifth. And so when you join before July, the fifth, you can come to prep school live, same energy of like ask questions, get coached, really get clarity on the right things, so that you can be really ready. 

And just to be clear, everybody gets Prep School, but coming live, you just gives you that little extra edge. And you choose your cohorts. So just be clear on the timing of the cohort, there’s cohort 33, that’s going to happen in Q3. There’s cohort 34. That’s going to happen in Q4. These are the final cohorts of 2022. You get to choose which timing you want to do this in but everybody gets to watch and be a part of the live eight week experience. The only difference is when your lab takes place, cohort 33 skills labs happen from July 22 through September 9. And then cohort 34 the skills lab happens October 7 through November 25. So timing is perfect right before the holidays. 

And like I said, this is just such a big deal to be a part of this live experience, reimagined, reinvented School of Sales. And we want to make sure that you have the chance to be a part of it. So just to break it all down eight weeks of the live School of Sales training, the option to attend in person, no extra cost, no extra costs up to you. You’re welcome to come family vibes, the doors open. Your weekly skills lab to practice and get feedback. That proven guide method, a technique accelerator workbook, which is like an online living workbook, your remastered workbook mailed to your front door, continued lifetime support to be a part of the family Facebook group and be in that right environment, lifetime access to the training and the School of Sales private podcast. All the enrollment information is going to be linked in the show notes. If you have questions, please message us @theguideculture. Just want to make sure it’s a good fit for you, we would love to come alongside of you help you just see, you’re going to click to kind of go through this process, you’re going to click on that enrollment page, then you choose your cohort, then you choose the payment plan, then you choose your skills lab, and then you get your welcome email and then we connect with you after all that process is done. And we are absolutely fired up for this group. This is going to be a really special time. If you are a graduate and you’re like oh, I want to be part of this. What the heck, just be looking in The Guide Culture fam and support Facebook group. There may be a way for you to be a part of this as well. And we’ll talk about that there.

Kat  

I have a feeling someone’s thinking this I’m gonna say it say if you’re wondering, oh my gosh, this live thing sounds amazing. But you know I’m traveling one of those days. Is it okay? The live training will take place for everyone who can attend that it will be recorded, edited and put into your portal ASAP. So you can watch it. I don’t want you to think that oh, I shouldn’t do this because I can’t be at every single live session. They are going to be live for you to attend. And they will also be in your portal. 

Macy  

Absolutely. Any other questions you have like that, just ask us and we will also be posting value to answer your questions on that way. And we’ll see you inside Guide Culture School of Sales.