Have you ever felt like you’re being pulled in a million different directions when it comes to strategy in your business?

We call it strategy skipping syndrome. As a business owner, it’s easy to get caught up in this because you see what other people are doing and you want to try it too.

But what happens when that strategy dies out? When it loses it flame and there’s something new? Are you equipped to take on the new thing? Do you have the required SKILL to insert into a strategy of any kind?

What we know is that strategy without a certain skill is pointless – and the skill we’re talking about are SALES SKILLS. PEOPLE SKILLS. COMMUNICATION SKILLS.

Those are the skills that you can carry with you into any strategy you choose and it can actually work for you.

In this episode, Kat talks about a recent experience we had when learning a new strategy and a few roadblocks we ran into. The one reason we were able to navigate and adapt to the roadblocks is because of the sales skills that we so deeply believe in.