In episode 116 of the GUIDE Culture podcast, Macy and Kat get transparent and reflect on 2020… but not in the way you might be used to hearing.
They share a few things that didn’t go so well and how they moved forward, talk about lessons learned and excitedly share things that went really well in 2020.
Through all of the ups and downs that the year brought, the ONE thing that kept things truly moving forward for the two of them in the business was being able to put out valuable sales content. They talk about what sales content is and how you can use it in your business too, no matter what is happening in the world.
Skip straight to the juice by pressing play on this podcast episode ⤵️
THE QUICK RUNDOWN:
[7:08] When it comes to certain things, the more you ‘divide and conquer,’ the more you just divide and don’t learn together.
[10:10] When things get weird – double down.
[23:50] The funnel isn’t what worked… it was everything he was doing to push people, to create the energy, the campaigning. That’s what made the funnel work.
[35:30] The opposite of grit is like the microwave. Grits on the stove are better than grits in the microwave. We are crock pot, oven cooking over here.
[37:30] Too much availability is almost like value overwhelm. People just don’t make a decision at all.
[51:31] If people say that you talk about what you do a lot, you better say thank you… You polarize people who are not right for you.”
[51:17] When you love someone, you have an obligation to make your intentions known.