In episode 114 of the GUIDE Culture podcast, Macy and Loy talk about what product knowledge is (it’s way more than you think), why it’s important and how to gain it!
Skip straight to the juice by pressing play on this podcast episode ⤵️
QUICK SUMMARY
If you sell a product or service, you might be in a place where you feel like you can’t quite get your audience excited about what you do.
Maybe you’re making sales, but it isn’t happening frequently enough for you to hit the goals you have for yourself.
If this is you, there might be something missing and it probably isn’t what you think.
A lot of people start thinking, “I need MORE followers!” or “I need to get in front of the RIGHT people!” or “Maybe I need to tweak my offer!”
The truth is, you already have the right audience. The product or service itself isn’t usually the problem either.
The problem might be that you don’t have enough KNOWLEDGE about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have.
In this episode, we break down what it is, why it’s important and how to gain it!
