January 25, 2022

Episode #108: The ONE Thing You Have to Stop Saying on Instagram Stories

Macy here! What if I told you that this ONE concept (when applied correctly) could completely shift the way people engage with you, your content AND ultimately your business?

Skip straight to the juice by pressing play on this podcast episode ⤵️


[3:30] It’s a simple concept and a simple word – a few words really- that can totally shift the vibe of your Instagram. It can shift the way people listen and engage and even take action in your life. It’s simply the word ‘I’.

[3:55] When you are selling an idea or a product or a service, really using any sort of language talking about yourself is only going to turn your listener off.

[4:26] All people are thinking is “So what? Why does it matter for me?”

[6:48] When you call out people specifically like that, when you call out a hair color or eye color – those people that have that… It’s like a dog whistle. They only hear that and they’re so laser-focused. The people who don’t have that hair color are impressed by the fact that you know that and they’ll be waiting for you to talk about their hair color.

[9:30] Sometimes people will take GUIDE Culture and learn sales skills and they associate it with their business only, and have a hard time opening up their brain to see that it can be used in every part of your life. That’s exactly why it’s been so game-changing. 

[10:15] The biggest thing I’ve taken from GUIDE Culture is to not talk about yourself when you’re in a group of people. 

[10:53] The best thing you can do to be memorable is to focus on other people. PLay a game with yourself and say “hey, how long can I go without saying I, my, me, me too…”

Moral of the story: switch ‘I’ to ‘YOU’

People will notice and they’ll start connecting with you more and more. Try it out this week and let me know how it goes!





The Winners Circle

JOin the community

Free Facebook community for growth-minded business owners.
guide culture - edit-022 copy 2@2x
Guide Culture Podcast

Free content to grow your business

New episodes dropped every Tuesday to help you level up your sales and leadership

Discover Your
Selling Style

Take the free quiz to Discover Your Selling Style! This is how you can know how you tend to sell so you can confidently adjust your messaging and ultimately attract more people.