Macy here! What if I told you that this ONE concept (when applied correctly) could completely shift the way people engage with you, your content AND ultimately your business?

Skip straight to the juice by pressing play on this podcast episode ⤵️

THE QUICK RUNDOWN:

[3:30] It’s a simple concept and a simple word – a few words really- that can totally shift the vibe of your Instagram. It can shift the way people listen and engage and even take action in your life. It’s simply the word ‘I’.

[3:55] When you are selling an idea or a product or a service, really using any sort of language talking about yourself is only going to turn your listener off.

[4:26] All people are thinking is “So what? Why does it matter for me?”

[6:48] When you call out people specifically like that, when you call out a hair color or eye color – those people that have that… It’s like a dog whistle. They only hear that and they’re so laser-focused. The people who don’t have that hair color are impressed by the fact that you know that and they’ll be waiting for you to talk about their hair color.

[9:30] Sometimes people will take GUIDE Culture and learn sales skills and they associate it with their business only, and have a hard time opening up their brain to see that it can be used in every part of your life. That’s exactly why it’s been so game-changing. 

[10:15] The biggest thing I’ve taken from GUIDE Culture is to not talk about yourself when you’re in a group of people. 

[10:53] The best thing you can do to be memorable is to focus on other people. PLay a game with yourself and say “hey, how long can I go without saying I, my, me, me too…”

Moral of the story: switch ‘I’ to ‘YOU’

People will notice and they’ll start connecting with you more and more. Try it out this week and let me know how it goes!

-Macy