March 22, 2023

EPI 284: How to Be Interesting

With millions of users on various social media platforms, it can be difficult to stay interesting. How do you make someone stop scrolling, and better yet – how do you get them to take an action step towards buying from you?

Our Creative Director, Courtney is the brains behind the look and feel of all things GUIDE Culture – from our presentations and workbooks to our social media presence. She’s the queen of pairing eye-catching content with valuable work (don’t believe us? Hope over to @theguideculture on Instagram) 

Here are Court’s three tips for getting the attention of others on social media:

  1. Be relevant | Find out what’s going on in the world. Before you post the same ole, same ole, check out other social media platforms and find out what’s relevant. Is there a new show coming out? Maybe there’s a celebrity clip going viral. How can you incorporate that into your content? Remember – what works on one platform may not resonate on another. Tweak the content to be relevant from channel to channel. 
  2. Be original | Don’t waste your time scrolling social media for a trending sound that may or may not still be trendy in 24 hours; you’ve wasted precious time on finding something that everyone and their mother is already doing. What if you tried this instead?  Follow accounts that aren’t in your lane of expertise. If you’re a dietician – don’t actively follow other dieticians. Actively watching content from those in your industry can quickly lead to creative constipation and you copying and comparing yourself to others in your lane. Find evidence outside your industry to support your business.
  3. Be open | You’re selling to someone who doesn’t get you, but you know you have their “cure for cancer”. As someone who is persuading for good, step out into the market and be open to finding out what their needs are. Find out what they’re going through, and meet them where they are with no judgment. 

At Guide Culture, we’re on a mission to not just empower people to make more sales, but equip them to do it better and faster than ever before. Our version of winning looks like watching you lead your prospects to the right solution for them, lead your team to a common goal, or lead your family to grow into the humans you know they can be. We believe sales is bigger than that slimy feeling you say you get when you pitch a new prospect. It’s about loving and serving your people well. And learning how to do it is not something you can afford to push to the side anymore. 

If you’d like to learn more about our next cohort this April, shoot us a DM with the word BLOG at @theguideculture on Instagram!

You can purchase our book, Persuade for Good by clicking here!




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