We’ve all heard that in order for people to buy from you they need to know you, like you, and trust you. However, being liked, known, and trusted simply isn’t enough. You may LIKE going to dinner with your friend, and you KNOW she is a good enough person to TRUST to watch your children. But would you want her doing something like cutting your hair or injecting your Botox?
There’s a difference between friendly like, know, and trust vs. professional like, know and trust
Here are three ways to gain like, know and trust from people while still maintaining professionalism:
- Talk about them, not yourself. No one cares about you as much as they care about themselves. When it comes to social media, have a message that will benefit your audience. Make everything a “you-centered” message.
- Show, don’t tell. Until someone can see that what you believe, say, and do are all aligned, your words mean nothing. Instead of talking about what an expert you are, just BE the expert.
- Be a salesperson, not an ambassador. A salesperson persuades for good. They are not casual about their business. They are not casual about their offer. They believe that they have their version of a “cure for cancer” and are passionate about it.
At Guide Culture, we’re on a mission to not just empower people to make more sales, but equip them to do it better and faster than ever before. Our version of winning looks like watching you lead your prospects to the right solution for them, lead your team to a common goal, or lead your family to grow into the humans you know they can be. We believe sales is bigger than that slimy feeling you say you get when you pitch a new prospect. It’s about loving and serving your people well. And learning how to do it is not something you can afford to push to the side anymore.
If you’d like to learn more about our next cohort this April, shoot us a DM with the word BLOG at @theguideculture on Instagram!
You can purchase our book, Persuade for Good by clicking here!
