February 22, 2023

EPI 278: From Good to Great

If you’re like most people, the thought of giving any kind of presentation makes you weak in the knees. 

People are staring.

Lights are bright.

You’re the center of attention.

It’s intimidating.

But what if I told you there’s a way you can embrace public speaking? You can command your stage with confidence and communicate your message clearly and articulately. 

This past week, Kat had the opportunity to speak to a room full of FASTer Way Coaches at their coaches conference. Whether you’re presenting to a single person or a room full of people like Kat, let’s unpack 3 simple steps to being confident in your presentation. 

  1. Understand What Your Audience Needs

Kat spent months immersing herself in the FASTer Way program. She became a client. She spoke with coaches. Instead of assuming what would be valuable for these coaches, she put herself in conversations with them. She asked the right questions. She listened. She understood more than what they wanted, she understood what they needed to hear during that time. 

  1. Work on Your Mind

Spending time getting in the right mindset is so incredibly important when giving a presentation. But it may be for different reasons than you think. Personal development isn’t just about learning new material. It’s about self awareness and self esteem. Personal development can help you overcome self-doubt and improve your confidence. When you’re confident, you trust your abilities to perform certain tasks. In this case, growing your mind can allow you to trust your abilities to speak on what you know during your presentation, thus amplifying your knowledge to the people you’re speaking to. Leaning into the things that are hard makes you stronger. At the FASTer Way conference, one of the coaches called this developing “mental calluses” – you can do hard things!

  1. Reps on Reps on Reps

If you believe in your message and care about the people you are speaking to, repetition is KEY. Practicing your presentation over and over allows you to hone in not only your message, but your nonverbal communication as well. The more reps you get in, the more fine-tuned and dynamic your presentation becomes. In the months leading up to Kat’s presentation to the coaches, she practiced and practiced and practiced. In the car. In person to us at HQ. In videos that she watched back. She critiqued her work. She asked for constructive feedback from others in order to make sure that the people she cared about were getting the best version of her message.

To hear Kat and Macy walk through Kat’s time with the FASTer Way coaches, you can listen to our latest podcast, found HERE

At Guide Culture, we’re on a mission to not just empower people to make more sales, but equip them to do it better and faster than ever before. Our version of winning looks like watching you lead your prospects to the right solution for them, lead your team to a common goal, or lead your family to grow into the humans you know they can be. We believe sales is bigger than that slimy feeling you say you get when you pitch a new prospect. It’s about loving and serving your people well. And learning how to do it is not something you can afford to push to the side anymore. 

If you’d like to learn more about our next cohort this April, shoot us a DM with the word BLOG at @theguideculture on Instagram!

You can purchase our book, Persuade for Good by clicking here!




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