We’ve got a potentially legacy-changing question for go-getters who…
Still can’t seem to nail the art of the sale or reach the champion-level in life, business, or career you feel called to.
WITHOUT feeling sleazy or slimy or pushy or getting ghosted without knowing why or feeling like you’re working for NOTHING… would you finally feel confident enough to go ALL IN on your pursuit of that next level?
WITHOUT feeling sleazy or slimy or pushy or getting ghosted without knowing why or feeling like you’re working for NOTHING… Would you finally feel confident enough to go ALL IN on your pursuit of that next level?
Here’s why no one *really* teaching you how to sell is
You can follow all the tips and tricks. You can do all the “right” things. Do all the posting. All the emailing. All the team meetings and the pitching and the talking…
But, it doesn’t matter how many people you “show up” for if they’re not really paying attention.
It doesn’t matter how many times you email, if you can’t get anyone to take action.
It doesn’t matter who or how you pitch if they’re still not sure that what you have to offer matters for them.
So, whether you’re an online business owner, a career-go-getter, or a leader in general, we’re sure you already know:
SHOWING UP doesn’t always lead to GETTING RESULTS.
So, if you know with certainty…
That you’re not reaching the sales numbers you think you should be based on the amount of work you’re putting in…
That the method you use to get someone to the “sale” or buying into your idea is non-existent, or maybe just random at best, leaving you completely exhausted, endlessly confused, and feeling betrayed and unfulfilled when you get ghosted (again), searching for that “next best strategy” that might *actually* make a difference this time…
Then keep reading…
Because what comes next could be the difference between learning how to get more sales, better clients, and faster results OR continuing to get ghosted and be overlooked when you have something life-changing to offer.
But, first. It’s time for some real talk.
You’ve listened to all the podcasts (some of ’em twice).
You’re reading all the books.
You’ve bought mini-courses and downloaded pretty pdfs.
You’re an action taker.
But, still… even though you’re seeing some sales, you’re also getting ghosted. And you can’t tell the difference between who’s totally tracking with you and who’s on the track in the OTHER direction.
Plus, you’re pursuing your goals ALL ALONE, and you don’t know if there will ever be anyone by your side whose passion and dedication you can trust.
The problem is…
No matter how much action you take, none of it will work because you’re following the playbooks of so many people and getting conflicting advice that you end up having to piece it all together yourself.
It’s not your fault. You’re doing the absolute best you know how to pull it all together.
So maybe you know a lot about marketing and you know how other people have done things, and you’re wondering… “If I’m doing all of those things and still not seeing results… do I just not have it?”
Short answer? You absolutely do *have it*.
Trust us when we say:
It’s not your fault, you just haven’t been given a cohesive playbook to sell consistently… YET.
With all the courage you’ve shown in pursuing this path of leadership and your own version of success, PLUS the work it took to get to where you are right now—you deserve to WIN.
You deserve to know exactly how to crank the dial when you want more sales.
You deserve to feel fulfilled in your work because you’re pursuing your PURPOSE and serving people with abundant value.
You deserve to achieve the legacy-changing kind of success you always see in movies or magazine features or admire from afar, but you never really thought it was for you.
We really do believe you deserve that. And, the first step to getting there?
Shattering some of those sneaky lies you’ve been told about what exactly it means to “sell.”
But you’ve tried the sharing thing, right? And maybe it got you a few sales here and there, but it left you with just as many people ghosting you (they seemed really interested!) and NO earthly idea why the people who came through ended up buying. Plus, you still feel like you’re just bothering people when you try to sell. You don’t want to be pushy.
What you’re missing:
If you feel slimy when you sell, you’ve gotta know there is a better way. AND, sharing a product without a system to SELL that product doesn’t make you $$$, it makes you an ambassador. You need a proven system. Less slime, more service? Feeling fulfilled when you make a sale instead of freaking out that you tricked someone into something they didn’t want? Sign. Us. Up.
Have you ever been told, “Everything you could possibly want to learn is free on the internet”? When your income isn’t there yet, it can be easy to take in allllll the free content. But, you’re running into a wealth-of-knowledge, lack-of-results problem. You’re hearing a heck of a lot of “do this now!” “do this first!” “no, never do that.” “start here!” And you’re left without a reliable roadmap and stuck with wasted time and NO clarity (or income to show for it!).
What you’re missing:
You need a method that’s already organized and streamlined for you. Smart people (like you!) know that the fastest way to success is to put skin in the game. Wouldn’t you rather invest in something that works rather than spending your precious time (and money) on a bunch of things you’ll have to piece together yourself (and just hope and pray it works once you put it into action)?
We know, we know; you didn’t go to college to be a salesperson. No one does really. Which is why people think “it just comes naturally to others”, “they have more charisma”, “they can talk to anyone”, “they’re an extrovert” the list goes on. And you’re left with feeling STUCK, because who you are is preventing you from becoming who you wish you could be (and who you really feel CALLED to be, right?).
What you’re missing:
We believe that whether some of these things come naturally to you or not, they CAN 1000% be grown, maybe even become your strongest attributes. It would be easier to believe that sales superpowers belong to the lucky ones or that it’s only for people who work in sales for a living.
BUT, did you know: WE ARE SELLING ALL THE TIME!
When you get your kids to behave in class. Sales.
Want someone you love to come to your church? Sales.
Tryyying to get your husband home in time for dinner each night? Sales.
Need your staff or team to meet a goal and you need ‘em to ‘get it’? Sales.
Ever been interviewed? Sales.
You’ve always been a go-getter and you’re seeing success, but you’re exhausted. You know you’re pursuing your dreams alone, but that’s because you really don’t believe you can trust anyone with your dream, your mission, your goals as much as you can trust yourself.
What you’re missing:
Solopreneurs don’t build empires… totally bought-in, mission-driven teams do. What got you here is amazing, it’s admirable. REALLY. We believe that. But it’s not gonna get you THERE. Can you see it? Off in the distance? That BIG DREAM that doesn’t even feel possible? It’s time to start investing time and intention in the team that will travel that road with you (and, honestly, make it 10000x better along the way).
You’ve got Scattered-Strategy Syndrome. We feel that. But, here’s the thing: Most solutions promise the world, but only give you a little success. Before you know it, you’re up against yet another ceiling, and you have to go searching for a solution for your new level, new devil problems. You’re always looking for the next best thing, but is it really the best if you have to find another one in 3 months?
What you’re missing:
You know what’s totally timeless? The art of persuasion. Learning to win people over to whatever is going to move your business to the next level is a skill that will serve you right into building a legacy that really matters. You need a method that allows you to GO DEEPER, AND GET BETTER, no matter what you’re pursuing next. You need a framework that’s going to stick with you and push you to grow throughout your journey to success.
If you’ve made it this far, we know you know that more sales would obviously lead you to more success. You know, more revenue is when you know you’re making it, right?
Well, yes… but there’s so much more.
But, did you know… by using the GUIDE Method we’re about to share with you, you’ll develop the skill to finally…
➡️ Sell in a way that truly feels like serving. You’ll feel more fulfilled when you help someone buy or sell yet another team member on your idea. You can stop feeling scattered when it comes to selling.
➡️ Have a cohesive, effective method to fall back on so you know exactly where you are in a sales conversation and what you need to do next (no more making sense of too-specific sales strategy or totes-vague psychology to sell).
➡️ You’ll become a truly dynamic salesperson AND leader. You’ll learn to cultivate the skills of enthusiasm so you can magnetically attract the right people to your mission and get them pumped about it in the process.
➡️ You’ll start to lead your team to execute on your mission with the same determination and passion, because you know exactly how to coach their buy-in on a daily basis.
If you told me 4 years ago that I’d be teaching hundreds of entrepreneurs about sales alongside Kathryn, I would have laughed… very hard.
I went to college unsure about what the future held. I had full intentions to get married and start a family. Until it was time for that, I started a job that would ‘do for now.’
After desiring more, I started a side hustle and did ALL THE THINGS I was told to do to be able to have the life of my dreams. (sound familiar?)
A few months in, I made some sales and experienced some traction – but nothing like I thought I should have.
Especially compared to all of the hard work I was putting in: showing up on IG, adding value to people’s lives and being the best business owner I knew I could be.
The missing piece was right in front of me the whole time! My dad, Loy Day, started his career as a teacher and coach.
It wasn’t until someone put belief in him by saying “you should go into real estate and take sales training” that he started desiring more for his life.
That’s when he started taking trainings, attending conference and listening to personal development tapes. After many endeavors – photography and blinds, for example – he ended up in the insurance business.
The one constant through all of his endeavors were the sales and communication skills that he pieced together from all of his learning.
As he used these skills and started to see massive results in his own business, he became very passionate about developing a sales culture for his staff and in our home. For years he tried to teach this to me, but I resisted.
When I found myself with my back against the wall in my business, that’s when I finally agreed to buy in and let him teach it to me:
After learning and implementing the skills that he taught me, it was so clear that THIS was the missing puzzle piece for so many.
I went to my dad and asked if he would come alongside me to teach this. We couldn’t keep holding this in for ourselves.
He said yes and we began organizing the spreadsheets that he had been taking notes on for over 30 years (you can imagine the gold that he had).
It took us about a year to organize the training in a way that people could understand and apply easily. We were FINALLY able to host our first online training in August 2018.
In one of our first sessions, there was a student that was bought-in from the very beginning. And her name was Kathryn.
I think I had (subconsciously) dreamed of being a fancy pants corporate person clicking my heels in a marble lobby. I decided when I was about 15 that I would become a dietitian and do really cool things with that career. Travel, speak, you know cool “work” things.
When I got into corporate it felt like an epic failure. The phrase “clocking in” still makes me nauseous. That’s when I made the pivot into a side-hustle so I could create my own life, make my own money. Be. A. Boss.
For a couple of years my sales were mediocre. They met the quota, but were nowhere near life-changing.
I was on a roller coaster of motivation and overall I was unfulfilled. Before I called yet another “failure,” I decided to invest in myself.
That investment was GUIDE Culture.
Within 90 days I had seen a 4x increase in sales.
And that was just the beginning. $500 dollar months turned into $10,000 months in less than a year. It was true. I COULD do this. And so can you.
GUIDE Culture was the answer to the puzzle for both, Macy and I. It gave us both confidence, a track to run on and the skills to make traction quickly and effectively.
Because we’ve seen the success ourselves, from the ground up…
We know YOU have every single thing it takes to create the life you want. You just need tools that will last you a (crazy impactful) lifetime.
From pulling teeth to
“how can I sign up?”
Confidence, even in high-level business meetings
Our unique persuasion system is the “better way to sell” you’ve been searching for. It’ll last you a lifetime (and change your legacy, too).
Our Signature Online Program is a hands-on 8-week experience designed to teach you a timeless, repeatable method of persuasion so you can get more sales, better clients and faster results.
We take a whole person approach to sales. You know what that means? Not only will you watch your revenue start to grow, but you’ll grow and change in the process.
The result for you will be a newfound sense of leadership and confidence so you can take your business to the next level… and the next… and the next.
These foundational elements are the heartbeat of GUIDE Culture. Winning at sales and leadership is about so much more than learning to get the “yes.” We believe you need to have the foundation of a champion in order to lead.
That foundation includes…
Grow Your Champion Mentality
Consistently Captivate the Right People
Effortlessly Control Conversations
(all service, no slime)
This method is less about selling as you know it now (you know, slimy, pushy, getting people to buy something they don’t even want).
Instead, it’s about helping the right people buy. That means you can feel secure and fulfilled as you sell because you know for a fact that you’re serving people who want the exact value you have to offer.
In this 8-week online intensive, you’ll learn the GUIDE Method from start to finish, and you’ll get support to immediately start implementing so you can see results FAST.
You can do all the posting, all the pitching, all the talking… but none of it matters until you have their attention. This is the moment when the right people realize you have something important to say. You’ll learn the 6 key ways to get someone’s attention.
Curiosity may have killed the cat (yet to be verified, in our humble opinion), but it saved the salesperson. DAILY.
This step helps you determine if you’re talking to the right person—the one you can really serve. You’ll learn the 4 P’s of unleashing curiosity, so you can not only get attention, but you can find out if you want to keep their attention or move on to a better fit.
In this step, you get to blow them away with what they really want.
You’ll uncover the magic of the 5 Part WOW Statement that will have them not only ready to buy, but reeeeeally dang excited to give you their money (because they’re certain of the value coming their way).
Anyone can spout off why someone should buy something. But can you help them truly imagine, in detail, what their life will be like once they have it?
In this step, you’ll learn how to help them imagine themselves using, enjoying, and benefiting from your offer or idea.
When you give value in abundance with your product, service, or idea, your prospect’s life expands when they say yes.
In this step, you’ll learn how to actually close sales (instead of just offering and hoping, ya know?).
Spoiler Alert: This step alone will save you HOURS in sales conversations (and grow your revenue like crazyyyyy, too).
But, wait… what if people don’t want it? What if it’s too expensive? What if they claim they don’t have time? What if their hubs isn’t on board? Don’t worry, there’s a step for that. Seriously, we’ve got you!
In this worth-the-price-of-admission (according to our grads) bonus step, you’ll start to see every doubt, question, hesitation as an opportunity to serve them better and deeper, because you’re truly ON THEIR SIDE in the buying process.
• Discover your tilt that makes you stand out from others in your industry
• The WIIFM formula that helps you get in your prospect’s head
• The 5 Part Wow Statement to make people want to buy
• The best way to find the DBM of a potential client
• The 4 P’s of Unleashing Curiosity
• Learn to create a customized message for your audience that proclaims the big value of your offer
• What to do when someone tells you “no” (or asks for the price)
• The 4 step process to handle doubts like a boss
• How to create talk triggers so that your customers market for you
• Go from fact telling to storytelling so that others truly care about what you’re saying
• Discover the technique to help your potential clients undoubtedly see that they want what you have
• The number one way to double your sales numbers
• Create customized evidence on the fly for your ideal client so they know you’re talking specifically to them
• Learn to back up what you say with proof so you can become a recommended expert
• Drawing out the magnetic personality in you
• Learn how to talk less and still make a powerful point that sells
• Ask questions in a way that gives you the “answers to the test” so you can close quicker with qualified prospects
• Grow your belief through the challenges and “next levels” so you can be focused for the long game
• Learn how to use someone’s objection as the very reason they should buy your product
• Discover attention getting techniques that will make your audience’s ears perk
• Determine how to get on the same side of the table of even the toughest critic
• Learn how to sell in vivid word pictures that will put your client into their happy place
• Apply the signature GRIT formula for ultimate success in your business
• Establish key things to do after asking a closing question (and when to ask)
We’re not really believers in that whole “knowledge is power” thing. We believe knowledge turns into power when you ACT on it.
That’s why our training includes weekly labs so you can immediately implement the skill that you learn.
We truly believe that labs are where the real magic happens. Labs are run by our GUIDE Culture trained coaches and are structured as a safe space to provide constructive feedback and points of growth for each student.
Our goal is to make the training as value packed as possible for you, which is why we’ve created a 100-something page workbook to go along with the training.
It wouldn’t be very GUIDE Culture of us to make you print it off and bind it yourself… so we mail it right to your door (yes, snail mail is still a thing!)
We want you to be able to refine your skills and knowledge for each session in a very easy way.
The Technique Accelerator: Your Interactive Workbook is a living document for each session that you can keep referring back to even after your training is over.
Can you learn the GUIDE Method in 8 weeks? Absolutely.
We also know that you (yes, you!) are not about just learning and moving on. You want to digest. You want to understand. You want it to become second nature – because there’s nothing like being able to have sales conversations on auto pilot.
Over time, we found that our students weren’t about just a little success. They wanted to win CONSISTENTLY. That’s why we created a private podcast just for GUIDE Culture grads. These podcast episodes mirror the program content and training, and offer you an opportunity to listen and re-listen in the most convenient format possible.
And, I mean, who doesn’t want access to a secret podcast? Cool doesn’t even cover it.
We know, we know. Every online program comes with access to a Facebook group, and each and every single one says they’re different.
But, we really mean it.
The GC Fam Group is filled with supportive, growth-minded, and totally next level people just like you.
We, along with our coaches and grads, are consistently active in the group with the goal of helping you win.
We like to say that professionals REPEAT until they can’t get it wrong and giving you lifetime access to the training material will help you do just that.
To really be able to sell on autopilot, you’ll need to learn the skill again… and again… and again. And one day you will look up and be amazed by the confident conversations you can have without even thinking about it.
• 8 Weeks of Training
• Weekly Coaching in Labs to Refine GUIDE Method
• The Technique Accelerator: Your Interactive Workbook
• Training Workbook Mailed to your door
• Lifetime Support in the GC Fam Facebook Group
• Lifetime Access to a Graduate Only Private Podcast
• Lifetime Access to GUIDE Culture Training
8 Payments of
1 Payment of
1 Payment of
followed by 5 monthly payments
Here at GUIDE Culture, we stand firm in our NO STUDENT LEFT BEHIND policy which means if you feel like you aren’t getting it or maybe it’s not really clicking after putting in all of the work for 8 weeks we do everything in our power to help you get it!
This is such a good question. Okay, we know it’s not a question, but we hear the question you’re really asking. Can it really be that good? In our humble opinion, yes.
We’ve worked tirelessly on this ONE method over the years to make it as simple as possible for you. The simplicity makes it repeatable and allows your sales to get easier because you know exactly how to enter (and manage) a sales conversation.
The method is timeless because it doesn’t hinge on one strategy or trendy tactic. GUIDE Culture was built from the ground up by understanding how humans function, what they want, and how they buy. The art of persuasion is timeless.
We get it, we’re also making every effort to maximize our time (and results, heyyyy).
That’s exactly why we designed the training to be one-part self-paced and one-part live-learning inside labs. The weekly trainings that will drop in your portal are one to two hours each. Lab times range depending on how many students are in your group, but there’s no fluff around here, mmmk?!
Putting in time for homework and some time for practice is a game changer. It will help you truly get the most out of the training. The ones who set aside this time and make the commitment are the students who set themselves apart. every. single. time. (We can’t wait to watch you become one of them!)
There is no “assigned reading” or anything like that – we already know you’re a student of life! Keep reading whatever personal development book you’re in to keep you sharp and always learning!
Great question! We also want our investments to produce results.
Which is why we have a question for you: what does it mean for this to “work” for you?
We can’t guarantee anything, but we can say that when you buy in and do the work, the results are much more likely to happen for you.
Here’s the thing: We (Macy, Kat, Loy) are not special. We just found and followed a proven system that works over and over again and we are committed to getting better at it daily. Our GC grads have that same level of commitment, too!
As we’ve mentioned, we stand firm in our no student left behind policy. If you do the work and still aren’t getting it, we do everything we can to make sure you do!
If you have a team, that makes you a leader. And the best thing a leader could ever do is create more leaders.
We really believe that leadership IS sales and sales IS leadership. So, that makes leadership a sales job. I.e., getting everyone excited for launch, casting vision for a new direction, helping bring the best out of your team.
That said, it’s most important that YOU take on the sales skills. Now, when things get really juicy is when a teammate also has sales skills.
The very best thing to do is get your teammate signed up to learn sales skills, whether that is at the same time as you or after. Now, you may wonder, “can I just teach them the sales skills myself?”
Fair question. Once you experience what it is like to have a Master GUIDE Culture Coach refine your message and push you to perfect it, you’ll realize that is THE component that makes this work. You can be so excited to guide your teammate into the same life changing experience you had.
You will walk away with a robust team focused on serving, vision, and making sales with the SAME culture.
As John Maxwell says if you want to go fast, go alone. If you want to go far, go together.
Great question! Like we said above, the skills you learn in GUIDE Culture are timeless AND transferable, which means they will overflow and improve in all parts of your life.
Many people leave GC and say, “WOW, I had no idea how this would impact all parts of my life – including my corporate job, my family and my friendships.”
We love that you’re weighing your options to see what’s best for you right now. We also want to make sure we’re investing in the right things at the right time.
At different points in your business, you will need different things. Sometimes it’s a business coach to point you in the right direction. Sometimes it’s a service provider to delegate tasks to. And sometimes you need a training or a course to learn a new skill.
In GUIDE Culture, we won’t coach you in your business. What we will do is teach you the foundational skills of sales that will help you navigate any season of your business confidently.
We understand that the timing does need to be right. Each cohort runs for 8 weeks and we aim to have 3-4 cohorts per year. With that, the next cohort won’t be open for at least 2 months.
Which is why we’ve gotta ask you: do you really want to wait 2-3 more months to master a skill that could change the trajectory of your business for good?
When you wait on things like this, you don’t just pause. You start to decline. A lot can happen in 2 months, for better or for worse. We’re here to make sure your change is for the better!
First, congrats! That is a big deal. Second, I would ask – are you where you want to be in your business?
What’s cool about sales skills is that you’ll always be learning and perfecting them. It’s not something you ever have or don’t have. The skills you learn in GC will start saving you time and allow you to live in your zone of genius!
GUIDE Culture is one-part self-paced, one-part live-learning. Every Friday (starting September 10th) at 8am ET new sessions will become available in your student portal.
You will watch the sessions and complete your homework on your own time before your lab each week.
Labs are the live-learning and implementation piece of the training where you are grouped with 10 or less students, led by a GUIDE Culture Certified Coach, where you will practice your new skills each week.
When you enroll, you will choose a lab day and time that works best for your schedule!
Is sales a numbers game? Yes AND no. Yes, knowing your numbers matters. No, it’s not true that just because you have leads that they will convert into customers. True conversions require correct messaging and conversations that create action.
Too many leads without the ability to convert them = an audience that isn’t listening. Getting someone interested from your posts just isn’t enough. You must be able to take those that are interested and move them into the next step – which is buying from you.
GUIDE Culture helps you do both – get people interested AND move them into a buying decision that they’re proud of because they know that you’re helping them solve a problem.
That’s awesome! We’re all about educating ourselves, too.
The problem with listening to all the education is that they tell you WHAT to do, but they usually leave out the “HOW to do it” part.
In GUIDE Culture, you learn the what and the HOW with a proven process, plus receive immediate practice so you can ultimately win in your life and business.
Ooooh, we can’t wait to see you inside!
To recap, with the Signature Online Program, you’ll get:
When we break it down, all of that is worth $33K.
But for you to OWN this skill for life and carry it with you no matter where you go – you can enroll today for just 1 payment of $669 (followed by 5 monthly payments) OR you can pay in full.
Recently we were talking to someone who pays $5K per month for someone else to do stuff for her. She is RENTING a skill for $5K PER MONTH. And when/if that person leaves, that skill goes with them.
This is something you can own for just 1 payment of $669 TODAY!
You’ve started to see some sales, but you’re not exactly sure what you did to get them or how to replicate it.
You’re a total boss in your industry or workplace, but you feel a little alone in your pursuit of success. You’d love a way to save time and get the same results. Maybe even start growing a totally bought-in team to help you get those goals.
You’re no stranger to the grind. You’re one of the hardest workers around. You just really want to know that the hard work is on the way to GETTING RESULTS.
You’re already investing time and energy into growing yourself. You’re a lifelong learner: constantly listening to podcasts, reading books, getting better daily.
You cannot WAIT to get an objection from a prospect and actually be able to handle it. Like a BOSS. You’re ready to see questions as opportunities, not a “no.”
I know it’s hard to imagine a sales method that works for EVERY industry, but we’ve really seen it to be true (and so have our grads).
Still, we totally get that you want to see the types of people who’ve already transformed with GC, so here’s a handy (ever-growing) list for ya:
By now you know:
It’s definitely not your “selling genetics” that are keeping you from getting the results you deserve.
The biggest difference between learning how to get more sales, better clients and faster results OR continuing to get ghosted and be overlooked when you have something life-changing to offer…
So, if you’re still here, it’s time for some tough love…
If you’ve got your sights set on leading your way to a legacy that’s better than you can even imagine today… you need sales skills.
We honestly have chills thinking about the lives you’ll get to change when you join—especially YOUR OWN.
This just might be the most sales-transforming and soul-changing 8 weeks you’ve experienced yet.
“Before GUIDE Culture, I was feeling like, “am I really helping people?” After GUIDE Culture, I feel like, “wow, people DO need what I have!” I feel like I’ve been digging and digging and digging and I’ve FINALLY struck gold.”
“I’ve made a lot of investments in my business. GUIDE Culture gives you the how unlike anything else. This is going to help me get clients AND serve the clients I already have so much better.”