ATTN: entrepreneur or business owner that wants to confidently be able to turn someone’s BYE into BUY 💸

FINALLY the Missing Piece to Get Your Audience Thinking "how can I NOT Buy?!"


the Missing Piece

to Get Your

Audience Thinking

"how can I NOT buy?!"

ATTN: entrepreneur or business owner that wants to
confidently be able to
turn someone’s BYE into BUY 💸

FINALLY, the Missing Piece to Get Your Audience Thinking, "how can I NOT buy?!"


As an entrepreneur or business owner have you ever wondered why you’re doing ALLLL THE THINGS that the experts and gurus tell you to do, yet your results don’t match your hustle?

If it works for them, why isn’t it working for you?

Maybe you find yourself jumping from strategy to strategy HOPING that one will finally produce the results you’re looking for.

Or maybe you’re seriously just stuck on a hamster wheel really not sure what move to make next.

The truth is, it’s not about the strategy. It’s not that your product, service or heck even your IDEA isn’t awesome. 

And you? Well, if you’re reading this, we know you’re next level and have EXACTLY what it takes.

There’s simply a missing piece (and it’s closer than you think).

We know you've probably tried (what feels like) everything to fix the problem:

We know you've probably

tried (what feels like)

everything to fix the problem:

You follow leaders in your industry to get a sense of what they’re doing to maybe give it a try in your business, too
You take the high level courses to gain new skills and implement new strategies
You read the books, listen to the podcasts, and download the PDF’s, but nothing seems to “change the game” like you had hoped

If you’re doing allll of that PLUS SOME and still not seeing the results that reflect your efforts, you’re in the right place…

After taking all of the advice, learning new skills and trying new strategies, you might be left wondering: “why isn’t it working for me?!” or “have I come this far to ONLY get this far?!” 😔

The truth is: it’s not that what you have isn’t great. It’s not that you aren’t cut out for this work. It’s not the wrong strategy or tactic.

It simply lies in how you’re communicating with your audience.

So if you know in your gut…

That you’re not converting the amount of people you think you should based on the amount of people that are interested…


That your sales method is non-existent or random at best, leaving you completely exhausted, endlessly confused, and feeling betrayed and unfulfilled when you get ghosted (again), searching for that “next best strategy” that might actually make a difference this time…


That what you have is great and truly can change lives, 
but it’s clear there’s a missing piece…

Then keep reading...

You see, we get it.

We know what it’s like to be pulled in so many different directions and be fed so much advice that it leaves your head spinning.

We’re willing to bet that taking the advice and implementing the strategy isn’t your problem because…

You’re ready to WERK!

The hard truth is…

No matter how much action you take, none of it will work if you’re not rooted in FOUNDATIONAL skills that keep you confident in your work. STRATEGY doesn’t work without SKILL.

Sales skills. Communication skills. Leadership skills.

Call them what you want, but learning those skills are the EXACT thing that we discovered that completely changed the game for our business…

Hey fam! Macy here.

Co-Founder and Co-CEO of GUIDE Culture

If you told me 4 years ago that I’d be teaching hundreds of entrepreneurs about sales alongside Kathryn, I would have laughed… very hard.

I went to college unsure about what the future held. I had full intentions to get married and start a family. Until it was time for that, I started a job that would ‘do for now.’

After desiring more, I started a side hustle and did ALL THE THINGS I was told to do to be able to have the life of my dreams. (sound familiar?)

A few months in, I made some sales and experienced some traction – but nothing like I thought I should have.

Especially compared to all of the hard work I was putting in: showing up on IG, adding value to people’s lives and being the best business owner I knew I could be.

There was a HUGE
missing piece -
my dad, Loy Day

Creator and Co-Founder of GUIDE Culture

The missing piece was right in front of me the whole time! My dad, Loy, started his career as a teacher and coach.

It wasn’t until someone put belief in him by saying “you should go into real estate and take sales training” that he started desiring more for his life.

That’s when he started taking trainings, attending conference and listening to personal development tapes. After many endeavors – photography and blinds, for example – he ended up in the insurance business.

The one constant through all of his endeavors were the sales and communication skills that he pieced together from all of his learning.

As he used these skills and started to see massive results in his own business, he became very passionate about developing a sales culture for his staff and in our home. For years he tried to teach this to me, but I resisted. 

When I found myself with my back against the wall in my business, that’s when I finally agreed to buy in and let him teach it to me:

This was it!

After learning and implementing the skills from the training, it was so clear that THIS was the missing puzzle piece for so many.

I went to my dad and asked if he would come alongside me to teach this. We couldn’t keep holding this in for ourselves.

He said yes and we began organizing the spreadsheets that he had been taking notes on for over 30 years (you can imagine the gold that he had).

It took us about a year to organize the training in a way that people could understand and apply easily. We were FINALLY able to host our first online training in August 2018.

In one of our first sessions, there was a student that was bought-in from the very beginning. And her name was Kathryn.

Hey, sweet friends!

I’m Kathryn.

Co-CEO of GUIDE Culture

I think I had (subconsciously) dreamed of being a fancy pants corporate person clicking my heels in a marble lobby. I decided when I was about 15 that I would become a dietitian and do really cool things with that career. Travel, speak, you know cool “work” things.

When I got into corporate it felt like an epic failure. The phrase “clocking in” still makes me nauseous. That’s when I made the pivot into a side-hustle so I could create my own life, make my own money. Be. A. Boss.

For a couple of years my sales were mediocre. They met the quota, but were nowhere near life-changing.

I was on a roller coaster of motivation and overall I was unfulfilled. Before I called yet another “failure,” I decided to invest in myself.

That investment was GUIDE Culture.

Within 90 days I had seen a 4x increase in sales.

And that was just the beginning. $500 dollar months turned into $10,000 months in less than a year. It was true. I COULD do this. And so can you.

GUIDE Culture was the answer to the puzzle for both, Macy and I. It gave us both confidence, a track to run on and the skills to make traction quickly and effectively.

Listen, we aren’t special. We just followed a timeless and repeatable system that generates consistent results. And now you can too!

With all your focus, passion, and hard work, don’t you think it’s time you started WINNING – consistently?

You deserve to know exactly how to talk to people so that they LISTEN despite the strategy or tactic you choose.
You deserve to be able to confidently sell to your audience because you know that it will truly SERVE them.
You deserve to live in your zone of genius and provide abundant VALUE to your audience… and get paid in return.


GUIDE Culture's 8 Week

Signature Online Program

The better way for showing up, selling and scaling.

This 8-week online program is designed to teach you the timeless, repeatable method of persuasion to help you gain more sales, better clients and faster results.

It’s the whole person approach to sales meaning not only will you watch your revenue start to grow, YOU will start to grow and change in the process. (because remember, you haven’t come this far to ONLY get this far, friend!)

You’ll discover a newfound sense of leadership and confidence so you can take your business to the next level… and the next… and the next.

The Curriculum

Increase Value

• Discover your tilt that makes you stand out from others in your industry

• The WIIFM formula that helps you get in your prospect’s head

• The 5 Part Wow Statement to make people want to buy

Unleash Curiosity

• The best way to find the DBM of a potential client

• The 4 P’s of Unleashing Curiosity

• Learn to create a customized message for your audience that proclaims the big value of your offer

Handle Doubts + Get Attention

• What to do when someone tells you “no” (or asks for the price)

• The 4 step process to handle doubts like a boss

• How to create talk triggers so that your customers market for you

Visualization + The Close

• Go from fact telling to storytelling so that others truly care about what you’re saying

• Discover the technique to help your potential clients undoubtedly see that they want what you have

• The number one way to double your sales numbers

Build Value, Advanced

• Create customized evidence on the fly for your ideal client so they know you’re talking specifically to them

• Learn to back up what you say with proof so you can become a recommended expert

• Drawing out the magnetic personality in you

Unleash Curiosity, Advanced

• Learn how to talk less and still make a powerful point that sells

• Ask questions in a way that gives you the “answers to the test” so you can close quicker with qualified prospects

• Grow your belief through the challenges and “next levels” so you can be focused for the long game

Handle Doubts +
 Get Attention, Advanced

• Learn how to use someone’s objection as the very reason they should buy your product

• Discover attention getting techniques that will make your audience’s ears perk

• Determine how to get on the same side of the table of even the toughest critic

Visualization + 
The Close, Advanced

• Learn how to sell in vivid word pictures that will put your client into their happy place

• Apply the  signature GRIT formula for ultimate success in your business

• Establish key things to do after asking a closing question (and when to ask)

The Proven Guide Method

You can do all the posting, all the pitching, all the talking… but none of it matters until you have their attention. This is the moment when the right people realize you have something important to say. You’ll learn the 6 key ways to get someone’s attention.

Curiosity may have killed the cat (yet to be verified, in our humble opinion), but it saved the salesperson. DAILY.

This step helps you determine if you’re talking to the right person—the one you can really serve. You’ll learn the 4 P’s of unleashing curiosity, so you can not only get attention, but you can find out if you want to keep their attention or move on to a better fit.

In this step, you get to blow them away with what they really want.

You’ll uncover the magic of the 5 Part WOW Statement that will have them not only ready to buy, but reeeeeally dang excited to give you their money (because they’re certain of the value coming their way).

Anyone can spout off why someone should buy something. But can you help them truly imagine, in detail, what their life will be like once they have it?

In this step, you’ll learn how to help them imagine themselves using, enjoying, and benefiting from your offer or idea.

When you give value in abundance with your product, service, or idea, your prospect’s life expands when they say yes.

In this step, you’ll learn how to actually close sales (instead of just offering and hoping, ya know?).

Spoiler Alert: This step alone will save you HOURS in sales conversations (and grow your revenue like crazyyyyy, too).

But, wait… what if people don’t want it? What if it’s too expensive? What if they claim they don’t have time? What if their hubs isn’t on board? Don’t worry, there’s a step for that. Seriously, we’ve got you!

In this worth-the-price-of-admission (according to our grads) bonus step, you’ll start to see every doubt, question, hesitation as an opportunity to serve them better and deeper, because you’re truly ON THEIR SIDE in the buying process.

Weekly Coaching in Labs
to Refine GUIDE Method

We’re not really believers in that whole “knowledge is power” thing. We believe knowledge turns into power when you ACT on it. That’s why our training includes weekly labs so you can immediately implement the skill that you learn. We truly believe that labs are where the real magic happens. Labs are run by our GUIDE Culture trained coaches and are structured as a safe space to provide constructive feedback and points of growth for each student.

The Technique Accelerator: Your Interactive Workbook

We want you to be able to refine your skills and knowledge for each session in a very easy way. The Technique Accelerator: Your Interactive Workbook is a living document for each session that you can keep referring back to even after your training is over.

Mailed Workbook

Our goal is to make the training as value packed as possible for you, which is why we’ve created a 100-something page workbook to go along with the training. It wouldn’t be very GUIDE Culture of us to make you print it off and bind it yourself… so we mail it right to your door (yes, snail mail is still a thing!)

Lifetime Access to the
Private Graduate Podcast

Can you learn the GUIDE Method in 8 weeks? Absolutely. We also know that you (yes, you!) are not about just learning and moving on. You want to digest. You want to understand. You want it to become second nature – because there’s nothing like being able to have sales conversations on auto pilot. Over time, we found that our students weren’t about just a little success. They wanted to win CONSISTENTLY. That’s why we created a private podcast just for GUIDE Culture grads. These podcast episodes mirror the program content and training, and offer you an opportunity to listen and re-listen in the most convenient format possible. And, I mean, who doesn’t want access to a secret podcast? Cool doesn’t even cover it.

Lifetime Support in the
GC Facebook Group Fam

We know, we know. Every online program comes with access to a Facebook group, and each and every single one says they’re different. But, we really mean it. The GC Fam Group is filled with supportive, growth-minded, and totally next level people just like you. We, along with our coaches and grads, are consistently active in the group with the goal of helping you win. Students post videos and get reps in, coaches challenge us all to new heights, and Loy pops in almost daily with lessons that are challenging, encouraging and point us all towards growth.

Lifetime Access to
GUIDE Culture Training

We like to say that professionals REPEAT until they can’t get it wrong and giving you lifetime access to the training material will help you do just that. To really be able to sell on autopilot, you’ll need to learn the skill again… and again… and again. And one day you will look up and be amazed by the confident conversations you can have without even thinking about it.

Here's another look at everything

you get when you join

• 8 Weeks of Training
• Weekly Coaching in Labs to Refine GUIDE Method
• The Technique Accelerator: Your Interactive Workbook
• Training Workbook Mailed to your door
• Lifetime Support in the GC Fam Facebook Group
• Lifetime Access to a Graduate Only Private Podcast
• Lifetime Access to GUIDE Culture Training

Total Value: $12,700

Your Price: $12,700 $3897

So, what’s the cost of all this juice?

Best Value!

1 Payment of


Save $60 when you

pay in Full


6 Payments of


what's included:

The GOLD Experience



YOUR PRICE: $10,497


The Signature Online




wanna chat first?
To see which program option is the best fit for you,
DM us @theguideculture on Instagram with the first
word ‘BANANAS’
and you’ll be the first to hear back
from a GUIDE Culture team member!

“But what if it doesn’t 
work for me?”

We've Got You Covered

Here at GUIDE Culture, we stand firm in our NO STUDENT LEFT BEHIND policy which means if you feel like you aren’t getting it or maybe it’s not really clicking after putting in all of the work for 8 weeks we do everything in our power to help you get it!

The PROOF is in

the Screenshot

“BEST investment I’ve made
in my ENTIRE career.”


“Made my biggest sale to date and my training hasn’t started yet!”


“The labs are why GC works –
it’s the accountability piece.”


“I just had my BEST month in business!”


“These skills truly apply to all
parts of your life.”


If you’ve read this far, chances are you’re ready to really change the game for your life and biz and start getting the results you know you’re capable of.

The missing piece is a repeatable sales system to follow that helps you communicate with your people in a NEW way so that they say “how can I NOT work with her?”

All that’s left for you to do now is take action.


Wanna chat before enrolling?
DM us @theguideculture on Instagram with the first
word ‘BANANAS’
 🍌 and you’ll be the first to hear back
from a GUIDE Culture team member!

still 50/50?

Check these off and you’ll be 100% on your way to results.

You’ve started to see some sales, but you’re not exactly sure what you did to get them or how to replicate it.

You’re a total boss in your industry or workplace, but you feel a little alone in your pursuit of success. You’d love a way to save time and get the same results. Maybe even start growing a totally bought-in team to help you get those goals.

You’re no stranger to the grind. You’re one of the hardest workers around. You just really want to know that the hard work is on the way to GETTING RESULTS.

You’re already investing time and energy into growing yourself. You’re a lifelong learner: constantly listening to podcasts, reading books, getting better daily.

You feel like you were made for more, you just need a roadmap to get there.
You’re actually really pumped to have a nerd-level-method to fall back on so you don’t have to shy away from sales anymore. You’re excited to GO DEEPER, AND GET BETTER over time.

You cannot WAIT to get an objection from a prospect and actually be able to handle it. Like a BOSS. You’re ready to see questions as opportunities, not a “no.”

If you’re confidently saying
“check, check, checkity check” to at least 5 out of 7 of these specific qualifications, GUIDE Culture is totally for you!



Wanna chat before enrolling?
DM us @theguideculture on Instagram with the first
word ‘BANANAS’
and you’ll be the first to hear back
from a GUIDE Culture team member!


Still have questions?

We’ve got you ⬇️

This is such a good question. Okay, we know it’s not a question, but we hear the question you’re really asking. Can it really be that good? In our humble opinion, yes.

We’ve worked tirelessly on this ONE method over the years to make it as simple as possible for you. The simplicity makes it repeatable and allows your sales to get easier because you know exactly how to enter (and manage) a sales conversation.

The method is timeless because it doesn’t hinge on one strategy or trendy tactic. GUIDE Culture was built from the ground up by understanding how humans function, what they want, and how they buy. The art of persuasion is timeless.

We get it, we’re also making every effort to maximize our time (and results, heyyyy).

That’s exactly why we designed the training to be one-part self-paced and one-part live-learning inside labs. The weekly trainings that will drop in your portal are one to two hours each. Lab times range depending on how many students are in your group, but there’s no fluff around here, mmmk?!

Putting in time for homework and some time for practice is a game changer. It will help you truly get the most out of the training. The ones who set aside this time and make the commitment are the students who set themselves apart. every. single. time. (We can’t wait to watch you become one of them!)

There is no “assigned reading” or anything like that – we already know you’re a student of life! Keep reading whatever personal development book you’re in to keep you sharp and always learning!

Great question! We also want our investments to produce results.

Which is why we have a question for you: what does it mean for this to “work” for you?

We can’t guarantee anything, but we can say that when you buy in and do the work, the results are much more likely to happen for you.

Here’s the thing: We (Macy, Kat, Loy) are not special. We just found and followed a proven system that works over and over again and we are committed to getting better at it daily. Our GC grads have that same level of commitment, too!

As we’ve mentioned, we stand firm in our no student left behind policy. If you do the work and still aren’t getting it, we do everything we can to make sure you do!

If you have a team, that makes you a leader. And the best thing a leader could ever do is create more leaders.

We really believe that leadership IS sales and sales IS leadership. So, that makes leadership a sales job. I.e., getting everyone excited for launch, casting vision for a new direction, helping bring the best out of your team.

That said, it’s most important that YOU take on the sales skills. Now, when things get really juicy is when a teammate also has sales skills.

The very best thing to do is get your teammate signed up to learn sales skills, whether that is at the same time as you or after. Now, you may wonder, “can I just teach them the sales skills myself?”

Fair question. Once you experience what it is like to have a Master GUIDE Culture Coach refine your message and push you to perfect it, you’ll realize that is THE component that makes this work. You can be so excited to guide your teammate into the same life changing experience you had.

You will walk away with a robust team focused on serving, vision, and making sales with the SAME culture.

As John Maxwell says if you want to go fast, go alone. If you want to go far, go together.

Great question! Like we said above, the skills you learn in GUIDE Culture are timeless AND transferable, which means they will overflow and improve in all parts of your life. Many people leave GC and say, “WOW, I had no idea how this would impact all parts of my life – including my corporate job, my family and my friendships.” 

We love that you’re weighing your options to see what’s best for you right now. We also want to make sure we’re investing in the right things at the right time.

At different points in your business, you will need different things. Sometimes it’s a business coach to point you in the right direction. Sometimes it’s a service provider to delegate tasks to. And sometimes you need a training or a course to learn a new skill.

In GUIDE Culture, we won’t coach you in your business. What we will do is teach you the foundational skills of sales that will help you navigate any season of your business confidently.

We understand that the timing does need to be right. This is the last cohort of 2021. The next cohort won’t be offered for about 6 months. 

Which is why we’ve gotta ask you: do you really want to wait possibly 6 more months to master a skill that could change the trajectory of your business?

When you wait on things like this, you don’t just pause. You start to decline. A lot can happen in 6 months, for better or for worse. We’re here to make sure your change is for the better!

First, congrats! That is a big deal. Second, I would ask – are you where you want to be in your business?

What’s cool about sales skills is that you’ll always be learning and perfecting them. It’s not something you ever have or don’t have. The skills you learn in GC will start saving you time and allow you to live in your zone of genius!

GUIDE Culture is one-part self-paced, one-part live-learning. Every Friday (starting September 10th) at 8am ET new sessions will become available in your student portal.

You will watch the sessions and complete your homework on your own time before your lab each week.

Labs are the live-learning and implementation piece of the training where you are grouped with 10 or less students, led by a GUIDE Culture Certified Coach, where you will practice your new skills each week.

When you enroll, you will choose a lab day and time that works best for your schedule!

Is sales a numbers game? Yes AND no. Yes, knowing your numbers matters. No, it’s not true that just because you have leads that they will convert into customers. True conversions require correct messaging and conversations that create action.

Too many leads without the ability to convert them = an audience that isn’t listening. Getting someone interested from your posts just isn’t enough. You must be able to take those that are interested and move them into the next step – which is buying from you.

GUIDE Culture helps you do both – get people interested AND move them into a buying decision that they’re proud of because they know that you’re helping them solve a problem.

That’s awesome! We’re all about educating ourselves, too.

The problem with listening to all the education is that they tell you WHAT to do, but they usually leave out the “HOW to do it” part.

In GUIDE Culture, you learn the what and the HOW with a proven process, plus receive immediate practice so you can ultimately win in your life and business.

Ooooh, we can’t wait to see you inside!

To recap, with the Signature Online Program, you’ll get:

  • 8 Weeks of GUIDE Culture Training
  • Weekly Coaching in Labs to Refine GUIDE Method
  • Mailed Workbook
  • The Technique Accelerator
  • Lifetime Support in the GC Fam Facebook Group
  • Lifetime Access to Private Graduate Podcast
  • Lifetime Access to GUIDE Culture Training

When we break it down, all of that is worth $33K

But for you to OWN this skill for life and carry it with you no matter where you go – it is just 3 payments of $1319 OR $3897 when you pay in full.

Recently we were talking to someone who pays $5K per month for someone else to do stuff for her. She is RENTING a skill for $5K PER MONTH. And when/if that person leaves, that skill goes with them.

For just 1 payment of $3897 (or a 3 month payment plan) you can OWN the one foundational skill you need to make everything else work.

We are pulling for you, always. See you inside?



Wanna chat before enrolling?
DM us @theguideculture on Instagram with the first
word ‘BANANAS’
and you’ll be the first to hear back
from a GUIDE Culture team member!


Need a little more proof?
Check out these WINS:

“Before GUIDE Culture, I was feeling like, “am I really helping people?” After GUIDE Culture, I feel like, “wow, people DO need what I have!” I feel like I’ve been digging and digging and digging and I’ve FINALLY struck gold.”

- koby l.
“I thought that I didn’t need GUIDE Culture, I am good at sales. I finally went and I realized that everything I thought about not needing GC could not have been further from the truth. When I went I realized I could take my business TRULY to the next level with the skills that I learned. If you think you don’t need this training, that’s when you probably need it the most.”
- megan
“When I am in high level business meetings, I feel so confident in the way I ask questions and present material because GUIDE Culture has given me the what, the how, and the ability to practice my skills. I am so thankful.”
- natalie

“I’ve made a lot of investments in my business. GUIDE Culture gives you the how unlike anything else. This is going to help me get clients AND serve the clients I already have so much better.”

- lindsey


The GOLD Experience



YOUR PRICE: $10,497


The Signature Online





Wanna chat before enrolling?
DM us @theguideculture on Instagram with the first
word ‘BANANAS’
and you’ll be the first to hear back
from a GUIDE Culture team member!