ATTN: entrepreneur or business owner that wants to confidently be able to turn someone’s BYE into BUY 💸
ATTN: entrepreneur or business owner that wants to
confidently be able to turn someone’s BYE into BUY 💸
As an entrepreneur or business owner have you ever wondered why you’re doing ALLLL THE THINGS that the experts and gurus tell you to do, yet your results don’t match your hustle?
If it works for them, why isn’t it working for you?
Maybe you find yourself jumping from strategy to strategy HOPING that one will finally produce the results you’re looking for.
Or maybe you’re seriously just stuck on a hamster wheel really not sure what move to make next.
The truth is, it’s not about the strategy. It’s not that your product, service or heck even your IDEA isn’t awesome.
And you? Well, if you’re reading this, we know you’re next level and have EXACTLY what it takes.
There’s simply a missing piece (and it’s closer than you think).
After taking all of the advice, learning new skills and trying new strategies, you might be left wondering: “why isn’t it working for me?!” or “have I come this far to ONLY get this far?!” 😔
The truth is: it’s not that what you have isn’t great. It’s not that you aren’t cut out for this work. It’s not the wrong strategy or tactic.
It simply lies in how you’re communicating with your audience.
You see, we get it.
We know what it’s like to be pulled in so many different directions and be fed so much advice that it leaves your head spinning.
We’re willing to bet that taking the advice and implementing the strategy isn’t your problem because…
You’re ready to WERK!
The hard truth is…
No matter how much action you take, none of it will work if you’re not rooted in FOUNDATIONAL skills that keep you confident in your work. STRATEGY doesn’t work without SKILL.
Sales skills. Communication skills. Leadership skills.
Call them what you want, but learning those skills are the EXACT thing that we discovered that completely changed the game for our business…
If you told me 4 years ago that I’d be teaching hundreds of entrepreneurs about sales alongside Kathryn, I would have laughed… very hard.
I went to college unsure about what the future held. I had full intentions to get married and start a family. Until it was time for that, I started a job that would ‘do for now.’
After desiring more, I started a side hustle and did ALL THE THINGS I was told to do to be able to have the life of my dreams. (sound familiar?)
A few months in, I made some sales and experienced some traction – but nothing like I thought I should have.
Especially compared to all of the hard work I was putting in: showing up on IG, adding value to people’s lives and being the best business owner I knew I could be.
The missing piece was right in front of me the whole time! My dad, Loy, started his career as a teacher and coach.
It wasn’t until someone put belief in him by saying “you should go into real estate and take sales training” that he started desiring more for his life.
That’s when he started taking trainings, attending conference and listening to personal development tapes. After many endeavors – photography and blinds, for example – he ended up in the insurance business.
The one constant through all of his endeavors were the sales and communication skills that he pieced together from all of his learning.
As he used these skills and started to see massive results in his own business, he became very passionate about developing a sales culture for his staff and in our home. For years he tried to teach this to me, but I resisted.
When I found myself with my back against the wall in my business, that’s when I finally agreed to buy in and let him teach it to me:
After learning and implementing the skills from the training, it was so clear that THIS was the missing puzzle piece for so many.
I went to my dad and asked if he would come alongside me to teach this. We couldn’t keep holding this in for ourselves.
He said yes and we began organizing the spreadsheets that he had been taking notes on for over 30 years (you can imagine the gold that he had).
It took us about a year to organize the training in a way that people could understand and apply easily. We were FINALLY able to host our first online training in August 2018.
In one of our first sessions, there was a student that was bought-in from the very beginning. And her name was Kathryn.
I think I had (subconsciously) dreamed of being a fancy pants corporate person clicking my heels in a marble lobby. I decided when I was about 15 that I would become a dietitian and do really cool things with that career. Travel, speak, you know cool “work” things.
When I got into corporate it felt like an epic failure. The phrase “clocking in” still makes me nauseous. That’s when I made the pivot into a side-hustle so I could create my own life, make my own money. Be. A. Boss.
For a couple of years my sales were mediocre. They met the quota, but were nowhere near life-changing.
I was on a roller coaster of motivation and overall I was unfulfilled. Before I called yet another “failure,” I decided to invest in myself.
That investment was GUIDE Culture.
Within 90 days I had seen a 4x increase in sales.
And that was just the beginning. $500 dollar months turned into $10,000 months in less than a year. It was true. I COULD do this. And so can you.
GUIDE Culture was the answer to the puzzle for both, Macy and I. It gave us both confidence, a track to run on and the skills to make traction quickly and effectively.
This 8-week online program is designed to teach you the timeless, repeatable method of persuasion to help you gain more sales, better clients and faster results.
It’s the whole person approach to sales meaning not only will you watch your revenue start to grow, YOU will start to grow and change in the process. (because remember, you haven’t come this far to ONLY get this far, friend!)
You’ll discover a newfound sense of leadership and confidence so you can take your business to the next level… and the next… and the next.
• Discover your tilt that makes you stand out from others in your industry
• The WIIFM formula that helps you get in your prospect’s head
• The 5 Part Wow Statement to make people want to buy
• The best way to find the DBM of a potential client
• The 4 P’s of Unleashing Curiosity
• Learn to create a customized message for your audience that proclaims the big value of your offer
• What to do when someone tells you “no” (or asks for the price)
• The 4 step process to handle doubts like a boss
• How to create talk triggers so that your customers market for you
• Go from fact telling to storytelling so that others truly care about what you’re saying
• Discover the technique to help your potential clients undoubtedly see that they want what you have
• The number one way to double your sales numbers
• Create customized evidence on the fly for your ideal client so they know you’re talking specifically to them
• Learn to back up what you say with proof so you can become a recommended expert
• Drawing out the magnetic personality in you
• Learn how to talk less and still make a powerful point that sells
• Ask questions in a way that gives you the “answers to the test” so you can close quicker with qualified prospects
• Grow your belief through the challenges and “next levels” so you can be focused for the long game
• Learn how to use someone’s objection as the very reason they should buy your product
• Discover attention getting techniques that will make your audience’s ears perk
• Determine how to get on the same side of the table of even the toughest critic
• Learn how to sell in vivid word pictures that will put your client into their happy place
• Apply the signature GRIT formula for ultimate success in your business
• Establish key things to do after asking a closing question (and when to ask)
You can do all the posting, all the pitching, all the talking… but none of it matters until you have their attention. This is the moment when the right people realize you have something important to say. You’ll learn the 6 key ways to get someone’s attention.
Curiosity may have killed the cat (yet to be verified, in our humble opinion), but it saved the salesperson. DAILY.
This step helps you determine if you’re talking to the right person—the one you can really serve. You’ll learn the 4 P’s of unleashing curiosity, so you can not only get attention, but you can find out if you want to keep their attention or move on to a better fit.
In this step, you get to blow them away with what they really want.
You’ll uncover the magic of the 5 Part WOW Statement that will have them not only ready to buy, but reeeeeally dang excited to give you their money (because they’re certain of the value coming their way).
Anyone can spout off why someone should buy something. But can you help them truly imagine, in detail, what their life will be like once they have it?
In this step, you’ll learn how to help them imagine themselves using, enjoying, and benefiting from your offer or idea.
When you give value in abundance with your product, service, or idea, your prospect’s life expands when they say yes.
In this step, you’ll learn how to actually close sales (instead of just offering and hoping, ya know?).
Spoiler Alert: This step alone will save you HOURS in sales conversations (and grow your revenue like crazyyyyy, too).
But, wait… what if people don’t want it? What if it’s too expensive? What if they claim they don’t have time? What if their hubs isn’t on board? Don’t worry, there’s a step for that. Seriously, we’ve got you!
In this worth-the-price-of-admission (according to our grads) bonus step, you’ll start to see every doubt, question, hesitation as an opportunity to serve them better and deeper, because you’re truly ON THEIR SIDE in the buying process.
• 8 Weeks
• Weekly Labs
• Proven GUIDE Method (30+ years condensed into 8 weeks)
• NEW! The Technique Accelerator
• Training Workbook Mailed to your door
• Ongoing Support in the GC Fam Facebook Group
• GC Grad Private Podcast
• Lifetime Access
1 Payment of
pay in Full
3 Payments of
Here at GUIDE Culture, we stand firm in our NO STUDENT LEFT BEHIND policy which means if you feel like you aren’t getting it or maybe it’s not really clicking after putting in all of the work for 8 weeks we do everything in our power to help you get it!
If you’ve read this far, chances are you’re ready to really change the game for your life and biz and start getting the results you know you’re capable of.
The missing piece is a repeatable sales system to follow that helps you communicate with your people in a NEW way so that they say “how can I NOT work with her?”
All that’s left for you to do now is take action.
You’ve started to see some sales, but you’re not exactly sure what you did to get them or how to replicate it.
You’re a total boss in your industry or workplace, but you feel a little alone in your pursuit of success. You’d love a way to save time and get the same results. Maybe even start growing a totally bought-in team to help you get those goals.
You’re no stranger to the grind. You’re one of the hardest workers around. You just really want to know that the hard work is on the way to GETTING RESULTS.
You’re already investing time and energy into growing yourself. You’re a lifelong learner: constantly listening to podcasts, reading books, getting better daily.
You cannot WAIT to get an objection from a prospect and actually be able to handle it. Like a BOSS. You’re ready to see questions as opportunities, not a “no.”
This is such a good question. Okay, we know it’s not a question, but we hear the question you’re really asking. Can it really be that good? In our humble opinion, yes.
We’ve worked tirelessly on this ONE method over the years to make it as simple as possible for you. The simplicity makes it repeatable and allows your sales to get easier because you know exactly how to enter (and manage) a sales conversation.
The method is timeless because it doesn’t hinge on one strategy or trendy tactic. GUIDE Culture was built from the ground up by understanding how humans function, what they want, and how they buy. The art of persuasion is timeless.
We get it, we’re also making every effort to maximize our time (and results, heyyyy).
That’s exactly why we designed the training to be one-part self-paced and one-part live-learning inside labs. The weekly trainings that will drop in your portal are one to two hours each. Lab times range depending on how many students are in your group, but there’s no fluff around here, mmmk?!
Putting in time for homework and some time for practice is a game changer. It will help you truly get the most out of the training. The ones who set aside this time and make the commitment are the students who set themselves apart. every. single. time. (We can’t wait to watch you become one of them!)
There is no “assigned reading” or anything like that – we already know you’re a student of life! Keep reading whatever personal development book you’re in to keep you sharp and always learning!
Great question! We also want our investments to produce results.
Which is why we have a question for you: what does it mean for this to “work” for you?
We can’t guarantee anything, but we can say that when you buy in and do the work, the results are much more likely to happen for you.
Here’s the thing: We (Macy, Kat, Loy) are not special. We just found and followed a proven system that works over and over again and we are committed to getting better at it daily. Our GC grads have that same level of commitment, too!
As we’ve mentioned, we stand firm in our no student left behind policy. If you do the work and still aren’t getting it, we do everything we can to make sure you do!
If you have a team, that makes you a leader. And the best thing a leader could ever do is create more leaders.
We really believe that leadership IS sales and sales IS leadership. So, that makes leadership a sales job. I.e., getting everyone excited for launch, casting vision for a new direction, helping bring the best out of your team.
That said, it’s most important that YOU take on the sales skills. Now, when things get really juicy is when a teammate also has sales skills.
The very best thing to do is get your teammate signed up to learn sales skills, whether that is at the same time as you or after. Now, you may wonder, “can I just teach them the sales skills myself?”
Fair question. Once you experience what it is like to have a Master GUIDE Culture Coach refine your message and push you to perfect it, you’ll realize that is THE component that makes this work. You can be so excited to guide your teammate into the same life changing experience you had.
You will walk away with a robust team focused on serving, vision, and making sales with the SAME culture.
As John Maxwell says if you want to go fast, go alone. If you want to go far, go together.
Great question! Like we said above, the skills you learn in GUIDE Culture are timeless AND transferable, which means they will overflow and improve in all parts of your life. Many people leave GC and say, “WOW, I had no idea how this would impact all parts of my life – including my corporate job, my family and my friendships.”
We love that you’re weighing your options to see what’s best for you right now. We also want to make sure we’re investing in the right things at the right time.
At different points in your business, you will need different things. Sometimes it’s a business coach to point you in the right direction. Sometimes it’s a service provider to delegate tasks to. And sometimes you need a training or a course to learn a new skill.
In GUIDE Culture, we won’t coach you in your business. What we will do is teach you the foundational skills of sales that will help you navigate any season of your business confidently.
We understand that the timing does need to be right. This is the last cohort of 2021. The next cohort won’t be offered for about 6 months.
Which is why we’ve gotta ask you: do you really want to wait possibly 6 more months to master a skill that could change the trajectory of your business?
When you wait on things like this, you don’t just pause. You start to decline. A lot can happen in 6 months, for better or for worse. We’re here to make sure your change is for the better!
First, congrats! That is a big deal. Second, I would ask – are you where you want to be in your business?
What’s cool about sales skills is that you’ll always be learning and perfecting them. It’s not something you ever have or don’t have. The skills you learn in GC will start saving you time and allow you to live in your zone of genius!
GUIDE Culture is one-part self-paced, one-part live-learning. Every Friday (starting September 10th) at 8am ET new sessions will become available in your student portal.
You will watch the sessions and complete your homework on your own time before your lab each week.
Labs are the live-learning and implementation piece of the training where you are grouped with 10 or less students, led by a GUIDE Culture Certified Coach, where you will practice your new skills each week.
When you enroll, you will choose a lab day and time that works best for your schedule!
Is sales a numbers game? Yes AND no. Yes, knowing your numbers matters. No, it’s not true that just because you have leads that they will convert into customers. True conversions require correct messaging and conversations that create action.
Too many leads without the ability to convert them = an audience that isn’t listening. Getting someone interested from your posts just isn’t enough. You must be able to take those that are interested and move them into the next step – which is buying from you.
GUIDE Culture helps you do both – get people interested AND move them into a buying decision that they’re proud of because they know that you’re helping them solve a problem.
That’s awesome! We’re all about educating ourselves, too.
The problem with listening to all the education is that they tell you WHAT to do, but they usually leave out the “HOW to do it” part.
In GUIDE Culture, you learn the what and the HOW with a proven process, plus receive immediate practice so you can ultimately win in your life and business.
Ooooh, we can’t wait to see you inside!
To recap, with the Signature Online Program, you’ll get:
When we break it down, all of that is worth $33K
But for you to OWN this skill for life and carry it with you no matter where you go – it is just 3 payments of $1319 OR $3897 when you pay in full.
Recently we were talking to someone who pays $5K per month for someone else to do stuff for her. She is RENTING a skill for $5K PER MONTH. And when/if that person leaves, that skill goes with them.
For just 1 payment of $3897 (or a 3 month payment plan) you can OWN the one foundational skill you need to make everything else work.
“Before GUIDE Culture, I was feeling like, “am I really helping people?” After GUIDE Culture, I feel like, “wow, people DO need what I have!” I feel like I’ve been digging and digging and digging and I’ve FINALLY struck gold.”
“I’ve made a lot of investments in my business. GUIDE Culture gives you the how unlike anything else. This is going to help me get clients AND serve the clients I already have so much better.”