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What is Guide Culture?
We provide the tools you need to effectively share your message with the world.
GUIDE Culture® is a sales and communication training course that teaches you techniques centered around influence, persuasion, and confidence. It is a human relations and life skills course that will undoubtedly improve your ability to talk with others.
GUIDE Method™
A proven way to communicate your message about your product, service or idea.
GUIDE Method™ teaches you proper skills and techniques to get buy-in from those around you. The method is broken down into six sessions with four main topics in each: Mindset + Attitude, Heart + Emotion, Like + Trust, and Skill + Technique.
Each session is followed with homework to help reinforce the techniques and what that means for you is that you have the opportunity to incorporate and practice your personal scenarios.
G: Get Attention
• You can’t communicate effectively until you have someone’s attention. • GUIDE Method™ shares techniques on how to get people’s attention in an impactful way.
U: Unleash Curiosity
• In order for your information to be consumed in a powerful way, you have to get them on the edge of their seat, awaiting your every last word. • GUIDE Method™ will leave them sitting upright, ears perked and all eyes on you.
I: Increase Value
• You will learn to build the value of why a decision should be made. • By the end of this process, people will be thinking, “How can I NOT do what they’re suggesting? It is exactly what I need!”
D: Dream Big
• Use your words powerfully to take the person to their dream life of buying in to what you’re offering.
E: Expand Lives
• Once they say ‘yes’, watch how confidence, influence, culture and life expand in a compounding way.

Confident communication.
Measurable results.

Win People Over

You must be liked and trusted. Trust = Connection. Connection = Commitment.

Unleash Your Inner Magic

Your magic must come out. You need to gain clarity in your message and your calling.

Get What You Want

Persuasion skills are no longer soft skills. They are hard skills that are necessary in your job and in your family.

Be Heard

It doesn't matter what you say, what matters is what people hear. Your communication skills are either growing or dying. There's no standing still.

Grow a Following

In order to be a leader, you have to have a following. You need a formula that you can use to sell people on the vision, the mission, and belief in them every single day.

Build Confidence

These techniques will give you a track to run on. What this means for you is you will be able to effectively steer a conversation and the real benefit is confidence in any conversation or interaction with other people.

Our Story

Loy Day
Hey, I'm Loy!
Before GUIDE Culture material, I had a strong desire to break out of the life I had trapped myself in. I was out of college, trying to make something of myself. I knew my life was miserable, but didn't know how to change it. I didn't have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. I started to create a training that I could refer to and that I could teach to my staff. I wanted to have a sales, result-driven culture.
30 years later, this training has become GUIDE Culture. This training is filled with the things I found that worked for me. Along the way, I found happiness and a great life.
After I put the puzzle together, which took about five years, I believed in myself, I acquired skills and mindset to go along with my passion and love. I became laser-focused on the things that were important to me.
Hi, I'm Macy!
If you told me 4 years ago I would be teaching hundreds of entrepreneurs along with Kathryn about sales, I would have laughed. Very hard. I went to college unsure about what the future held. I had full intentions to get married and start a family. Until it was time for that, I started a job that would ‘do for now’.
A few months in, I had some sales and some traction - but nothing like I thought I should have - especially compared to all of the hard work I had put in: showing up on IG, adding value to people’s lives and being the best business owner I knew I could be.
But there was a missing piece. A big one. The missing piece was right in front of me the whole time! My dad, Loy, had created a sales training for his staff and I finally bought in and he taught it to me.
My business quadrupled.
My client’s success rate grew 30%
My Instagram doubled and I had more engagement than ever
This was it. I knew this was the missing puzzle piece for so many. I went to my dad and asked if he would come alongside me to teach this because we couldn’t keep holding this in for ourselves.
He said yes and we began. In one of our first sessions, there was a student that was bought-in from the very beginning. And her name was Kathryn.
Kathryn Shubert
Hi, I'm Kathryn!
I think I had (subconsciously) dreamed of being a fancy pants corporate person clicking my heels in a marble lobby. I decided when I was about 15 that I would become a dietitian and do really cool things with that career. Travel, speak, you know cool work things.
When I got into corporate it felt like an epic failure. The phrase “clocking in” still makes me nauseous. That’s when I made the pivot into a side-hustle so I could create my own life, make my own money. Be. a. boss.
For a couple of years my sales were not life-changing. I was on a roller coaster of motivation and overall I was unfulfilled.
Before I called yet another “failure”, I decided to invest in myself. That investment was GUIDE Culture. Within 90 days I had seen a 4x increase in sales. The formula we teach is like a cake that needs to be baked. And let me tell you it’s gooood.
GUIDE Culture was the answer to the puzzle for both of us. It gave us both confidence, a track to run on and the skills to make traction quickly and effectively.
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